Companies

AppNexus was an American multinational technology company that operated a cloud-based software platform enabling and optimizing programmatic online advertising, founded in 2007 by former Right Media staff, CTO Brian O'Kelley, and Mike Nolet.

ESPN is a sports media company whose advertising division, led by a senior vice president of Platform Ad Sales Strategy and Global Operations, is focused on establishing and executing a go-to-market strategy for its digital advertising business to enhance the overall ESPN Platform.

Google Marketing Platform is an online advertising and analytics platform developed by Google, launched in July 2018, that unifies DoubleClick's advertising services with Google's own advertising and analytics offerings.

Meta Ads is the advertising platform of Meta Platforms Inc., enabling businesses and marketers to run paid campaigns across Facebook, Instagram, Messenger, and the Audience Network.

Paramount Skydance, now Skydance, was a global media and entertainment company comprising Studios, Direct-to-Consumer, and TV Media segments, with a portfolio that included Paramount Pictures, CBS, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, and Pluto TV.

Viant is a programmatic advertising technology company that has been empowering marketers to create, execute, and measure advertising campaigns since 1999.

Oracle Advertising was an American cloud-based consumer data collection, activation, and measurement platform for digital advertisers, formed when Oracle acquired Datalogix in December 2014, and it shut down in September 2024.

PwC (PricewaterhouseCoopers) is one of the world's Big Four professional services firms that plays a notable role in the advertising and media industry through research, consulting, and measurement.

Snapchat is a communications platform that enables users to share moments visually in real time, and has grown into one of the world's largest such services by keeping its focus on connecting people with friends and family.

TikTok for Business provides brands with tools to optimize both ad production and measurement, including TikTok One for creator-brand collaboration and TikTok Market Scope, an analytics tool that tracks user behavior across the full buyer journey from awareness through conversion.

Instagram is a social media platform whose advertising business enables brands to reach targeted audiences through paid placements across the Feed, Stories, Reels, and Explore page.

Peacock is NBCUniversal's subscription streaming service, which launched nationally in the US on July 15, 2020.

Rubicon Project, now operating as Magnite, was an American online advertising technology firm based in Los Angeles, California, formed through a merger with Telaria in 2020.

Microsoft Advertising is an online advertising platform that enables advertisers to bid for ad placements across search engines including Bing, Yahoo!, and DuckDuckGo, as well as on websites, mobile apps, and video.

X is a social media platform that allows businesses to promote their products and services to over 611 million active monthly users through its advertising offering, X Ads.

Mediacom was a global media agency that merged with Essence in January 2023 to form EssenceMediacom.

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties.

Walmart Connect is Walmart's retail media network that enables marketplace sellers and brands to promote products across Walmart.com, the Walmart app, physical store locations, and partner websites.

InMobi CMP is a consent management platform that helps app and web publishers collect and pass user consent under privacy laws using the IAB TCF standard. Originally Quantcast Choice, it was acquired by InMobi in August 2023 and relaunched under the InMobi name in November 2023.

Liftoff is a Blackstone-backed mobile advertising and technology platform, founded in 2012, that merged with Vungle in 2021 to form one of the world's largest independent, privacy-focused platforms covering user acquisition, engagement, monetization, and analytics across the mobile app lifecycle.

Comscore is an American-based global media measurement and analytics company that provides marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.

Tapad is a New York City-based adtech firm, now part of Experian, whose core capability is using algorithmic analysis of internet and device data to determine whether multiple devices belong to a single user, enabling cross-device advertising and content delivery.

Zemanta is a native advertising and content-recommendation technology company, best known for Zemanta One, a self-serve programmatic demand-side platform (DSP) for native advertising.

Bidstack was an advertising technology company specializing in dynamic, targeted, and automated native in-game advertising solutions for the global video games industry, and the company has since shut down.