Quantcast Choice

Leading consent management platform provider with strong presence in publishing and advertising sectors

Quantcast Choice is a Consent Management Platform (CMP) developed by Quantcast, designed to help digital publishers, advertisers, and brands comply with global privacy regulations including GDPR, CCPA, and other data protection laws. The platform enables websites and apps to collect, manage, and document user consent for data collection and processing activities, providing a customizable consent interface that can be tailored to match brand requirements while maintaining regulatory compliance. As part of Quantcast's broader product suite, Quantcast Choice integrates with the company's audience measurement and advertising solutions, though it also functions as a standalone compliance tool for organizations not using other Quantcast services. The platform is built on the IAB Europe's Transparency and Consent Framework (TCF) and supports the IAB Tech Lab's US Privacy standards, making it interoperable with the broader digital advertising ecosystem. Quantcast Choice serves thousands of publishers and brands globally, positioning itself as a leading CMP solution in the privacy-focused AdTech landscape. The platform provides real-time consent analytics, automated compliance updates as regulations evolve, and integration capabilities with major advertising and analytics platforms. Quantcast Choice operates as a key component of Quantcast's strategy to address the growing importance of privacy compliance in digital advertising, helping organizations balance user privacy rights with their business needs for data-driven marketing and monetization.