Quantcast Choice

Enables publishers and advertisers to collect, manage, and signal user consent across global privacy regulations including GDPR and CCPA, reducing compliance risk while maintaining monetization performance.

choice.inmobi.comSan Francisco, California, United StatesFounded 2018Parent: InMobi

Last updated Jun 7, 2026 by ATDb automated enrichment

Industry: Privacy & Consent Management
Business Model: SaaS
Target Market: Enterprise, Mid-Market
Employee Count: 501-1000
Funding: $371.5M
Revenue Range: $10M-$50M
Stock Symbol: N/A
Parent Company: InMobi
API Available: Yes

Privacy & Consent Management Privacy Technology

Market Position

One of the most widely deployed CMPs globally, registered with the IAB Europe Transparency and Consent Framework (TCF), serving thousands of publishers worldwide after transitioning from Quantcast to InMobi ownership.

Overview

Quantcast Choice is a Consent Management Platform (CMP) originally developed by Quantcast and acquired by InMobi in August 2023 (product-only acquisition — no Quantcast employees transferred). Now operated under InMobi, a global advertising technology company headquartered in San Francisco. Launched as a free tool for publishers, Quantcast Choice enables websites to collect, manage, and store user consent in compliance with major privacy regulations including GDPR, CCPA, and the IAB's Transparency and Consent Framework (TCF). It is one of the most widely adopted CMPs globally, used by hundreds of thousands of websites to present consent notices and manage user preferences for data collection and targeted advertising.

Products & Features

InMobi Choice CMP (formerly Quantcast Choice)

A consent management platform enabling publishers to display compliant consent notices and manage user privacy preferences across web and app environments.

TCF-Compliant Consent UI

Customizable consent banners and preference centers compliant with IAB Europe's Transparency and Consent Framework (TCF 2.2).

CCPA/CPRA Compliance Module

Tools for US-based privacy law compliance including opt-out mechanisms and privacy notices for California and other US state regulations.

Consent Analytics Dashboard

Reporting and analytics tools to monitor consent rates, user interactions, and compliance status across properties.

Google Certified CMP Integration

Certified integration with Google's consent mode and ad serving infrastructure to maintain monetization under consent frameworks.

Key Features

IAB TCF 2.2 certified and compliantGDPR and CCPA/CPRA compliance supportCustomizable consent UI and bannersGoogle Consent Mode integrationMulti-language and multi-jurisdiction supportConsent signal propagation to ad tech stackA/B testing for consent UI optimizationReal-time consent analytics and reportingCMP JavaScript tag for easy publisher deploymentSupport for AMP and mobile web environments

Use Cases

GDPR consent collection for European audiencesCCPA/CPRA opt-out management for US audiencesConsent signal passing to DSPs, SSPs, and ad serversPublisher compliance with Google's EU User Consent PolicyMulti-regulation privacy compliance for global publishersConsent rate optimization through UI testing

Customer Segments

Digital publishersMedia companiesApp developersE-commerce websitesAd-supported content platforms

Corporate history

2018Founded

Connections

See alternatives to Quantcast Choice See integrations with Quantcast Choice (14)

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