TrustArc
TrustArc provides an end-to-end privacy management platform that automates compliance with global privacy regulations, reducing legal risk and building consumer trust through transparent data practices.
Last updated Jun 13, 2026 by ATDb automated enrichment
- Industry
- Privacy Technology / Consent Management
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $100M+
- Revenue Range
- $50M-$100M
- API Available
- Yes
One of the most established privacy compliance platforms, competing at the enterprise level with strong brand recognition built over 25+ years in the privacy space.
TrustArc (formerly TRUSTe) is a pioneer in privacy compliance and data governance, providing a comprehensive SaaS platform that helps organizations manage their privacy programs at scale. Founded in 1997, the company has evolved from a privacy certification and seal provider into a full-stack privacy management platform offering consent management, privacy assessments, data mapping, and regulatory compliance tools. TrustArc serves thousands of organizations globally, helping them comply with an ever-expanding landscape of privacy regulations including GDPR, CCPA/CPRA, LGPD, and others. In the AdTech ecosystem, TrustArc plays a critical role as a consent management platform (CMP) and privacy compliance infrastructure provider. Its Consent Manager product enables publishers, advertisers, and brands to collect, store, and manage user consent for data collection and targeted advertising — a foundational requirement under modern privacy laws. The company also supports IAB TCF (Transparency and Consent Framework) compliance, making it directly relevant to programmatic advertising workflows. TrustArc holds a strong market position as one of the most established and trusted names in privacy technology, competing with OneTrust, Cookiebot, and Usercentrics. The company rebranded from TRUSTe to TrustArc in 2017 to reflect its expanded platform capabilities beyond certification seals. It has received significant venture backing and serves a broad range of enterprise and mid-market clients across industries including technology, retail, financial services, and healthcare.
Consent Manager
A consent management platform (CMP) that collects, stores, and manages user consent for cookies and data processing, supporting IAB TCF compliance.
Privacy Risk Manager
Automates privacy impact assessments (PIAs) and data protection impact assessments (DPIAs) to identify and mitigate privacy risks.
Data Flow Manager
Provides automated data mapping and inventory capabilities to track how personal data flows through an organization.
TrustArc Privacy Platform
An integrated suite combining consent management, assessments, data mapping, and policy management into a unified privacy operations hub.
Privacy Monitoring
Continuous scanning and monitoring of websites and digital properties to detect privacy compliance issues and unauthorized trackers.
Cookie Consent Manager
Specialized tool for managing cookie consent banners and preferences across websites in compliance with GDPR and ePrivacy regulations.
Vendor Risk Manager
Manages third-party vendor privacy risk by automating vendor assessments and tracking data sharing agreements.
- 1997Founded