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Companies

4,253 companies in the AdTech ecosystem

T

TikTok Now

Defunct

Social Media / Consumer Technology

TikTok Now was ByteDance's short-lived BeReal clone that prompted users to share simultaneous front-and-back camera snapshots daily, discontinued in June 2023 after less than a year of operation.

Los Angeles, California
T

Truelink Capital

Private Equity / Marketing Services Investment

Truelink Capital is a Los Angeles-based private equity firm focused on lower-middle-market services and technology investments. Led the management buyout of R/GA from IPG in March 2025 (with $50M innovation fund commitment).

Los Angeles, California
Waterline Data

Waterline Data

Acquired

Data Management & Governance

Waterline Data was a data catalog and governance platform provider that used machine learning to automate metadata discovery and data cataloging before being acquired by Hitachi Vantara in 2019.

Privacy TechnologySanta Clara, California
WeChat

WeChat

Social Media Advertising Platform

WeChat is a Chinese super-app offering messaging, social media, mobile payments, and advertising solutions, operated by Tencent.

Social Media ManagementMobile Ad PlatformGuangzhou, Guangdong
Algolia

Algolia

Search and Discovery Infrastructure

Algolia is a cloud-based search and discovery platform that helps businesses build fast and relevant search experiences for their websites and mobile applications.

Commerce TechnologyContent DiscoverySan Francisco, California
BeReal

BeReal

Social Media

BeReal is an AdTech Platform that provides a social media app that encourages users to share a photo of themselves once a day at a different time each day.

Social Media ManagementParis, Île-de-France
B

Brandfirst

Merged

Experiential & Digital Signage

Zaventem (Belgium) signage and interactive-experience agency, acquired by Deloitte Belgium Feb 1 2018. Folded into Deloitte Belgium. Sources: Deloitte Belgium press + Consultancy.uk + Mergr deal summary.

Digital Out-of-HomeZaventem, Flemish Brabant
Chalice Custom Algorithms

Chalice Custom Algorithms

Programmatic Advertising / AI-Powered AdTech

Chalice provides custom AI and machine learning algorithms for advertising optimization, audience targeting, and campaign performance. The company builds proprietary models for brands and agencies to improve programmatic advertising outcomes.

AI-Powered PlatformDemand Side Platform (DSP)
ContentFly

ContentFly

Content Marketing Services

Creative PlatformMarketing PlatformToronto
Evidon

Evidon

Acquired

Privacy & Consent Management / AdTech Compliance

Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures and comply with global privacy regulations.

Privacy & Consent ManagementPrivacy TechnologyNew York, NY
Ezoic

Ezoic

Publisher Monetization and Ad Optimization

Ezoic is an AdTech Platform that helps website publishers optimize their ad revenue and user experience through machine learning and data-driven insights.

AI-Powered PlatformMarketing AnalyticsCarlsbad, California
Facebook Gaming

Facebook Gaming

Gaming & Streaming Advertising

Facebook Gaming is the gaming section of the Facebook app, for game streaming, groups and games. Its standalone mobile app shut down on October 28, 2022; Gaming continues inside Facebook.

Influencer MarketingVideo Advertising PlatformMenlo Park, California
GfK

GfK

Market Research & Consumer Insights

Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.

Data & AnalyticsAttribution & AnalyticsNuremberg, Bavaria
G

Giant Machines

Digital Product & Engineering

New York digital product and software-engineering company founded 2015, acquired by Deloitte Jan 22 2024. Bolsters both Deloitte Digital and Deloitte Engineering. Sources: PR Newswire + Deloitte US press release.

Hashoff

Hashoff

Acquired

Influencer Marketing Technology

Hashoff was an AI-powered influencer marketing platform that connected brands with social media creators across major platforms like Instagram, YouTube, and Snapchat.

Influencer MarketingSocial Media ManagementDenver, Colorado
Nymity

Nymity

Acquired

Privacy Compliance Technology

Nymity is a privacy compliance research and management platform, now a subsidiary of TrustArc, providing organizations with tools to operationalize and demonstrate ongoing privacy accountability.

Privacy & Consent ManagementPrivacy TechnologyToronto, Ontario
P

Pervorm

Merged

Digital Marketing Agency / Performance Media

Amsterdam digital marketing agency (founded 2010, also office in Ho Chi Minh City), acquired by Deloitte Digital May 1 2019. Strengthened Deloitte Digital's search/social/programmatic capabilities. Sources: Marketing Dive + The Drum + Consultancy.eu.

Marketing AgencyPerformance MarketingAmsterdam, North Holland
P

Pond Innovation AB

Merged

Brand Strategy & Digital Consulting

Stockholm brand strategy / innovation / digital agency (~50 employees), acquired by PwC May/June 2017. Folded into PwC Experience Center Stockholm (opened January 2018). Note: Pond's separate Design business was carved out and not acquired. Sources: The Drum + Marketing Dive.

Stockholm
Postmark

Postmark

Acquired

Email Infrastructure/Transactional Email

Postmark is a transactional email service provider focused on reliable delivery of application emails with detailed analytics and deliverability tools.

Email MarketingChicago, Illinois
Signal

Signal

Customer Data Platform (CDP)

A customer data platform (CDP) and identity resolution provider that helps brands unify and activate customer data across marketing channels.

Customer Data PlatformIdentity ResolutionDenver, Colorado
S

Simon & Schuster

Publishing / Media

American book publisher founded 1924. Was a subsidiary of CBS / ViacomCBS / Paramount Global from 1975 to 2023. Sold to KKR for $1.62B; deal closed October 30, 2023. Now a KKR portfolio company.

New York, New York
Sloane & Company

Sloane & Company

Corporate & Financial Communications / Public Relations

Corporate + financial communications PR firm. Acquired by SKDK from MDC February 2020.

Marketing AgencyNew York, NY
Splitbee

Splitbee

Acquired

Web Analytics

Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.

Data & AnalyticsMarketing Analytics
Videoly

Videoly

Videoly is an e-commerce video content platform that helps online retailers automatically source and embed product videos onto their online stores. This solution enriches product pages, enhances the customer shopping experience, and aims to boost conversion rates for retailers globally.

Video Advertising PlatformHelsinki