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Companies

4,253 companies in the AdTech ecosystem

Microsoft Power Platform

Microsoft Power Platform

Business Intelligence & Low-Code Development Platform

Microsoft's low-code/no-code platform suite for building business applications, automating workflows, analyzing data, and creating virtual agents.

Marketing PlatformMarketing AutomationRedmond, Washington
Narrativ

Narrativ

Rebranded

Commerce Media / Affiliate Marketing Technology

Narrativ is a commerce media platform that uses AI to dynamically optimize affiliate and shoppable links across publisher content, routing readers to the retailer most likely to convert and maximizing revenue per click. Publishers embed Narrativ's SmartLinks, which automatically update to reflect real-time inventory, pricing, and retailer performance data. The platform connects publishers, brands, and retailers in a performance-based commerce media ecosystem.

Retail Media PlatformNew York, New York
Nvidia

Nvidia

Nvidia is a global technology company renowned for designing graphics processing units (GPUs) for the gaming, professional visualization, data center, and automotive markets. It is a pioneer in accelerated computing and a leading force in artificial intelligence (AI) hardware and software development.

AI-Powered Platform
Operative

Operative

Ad Management & Operations Software

Advertising sales and operations software for media companies and broadcasters.

Connected TV PlatformAd ServerNew York, New York
O

Oracle CX Cloud

Customer Experience / Marketing Technology

Oracle's enterprise customer experience platform combining marketing automation, data management, and advertising solutions for large-scale brands and agencies.

Attribution & AnalyticsCustomer Data PlatformAustin, Texas
Patreon

Patreon

Creator Economy / Monetization Platform

Patreon is a membership platform that allows creators to run a subscription content service, connecting directly with their fans and earning recurring income. It empowers artists, musicians, writers, and other content creators to monetize their work through exclusive content, early access, and community engagement.

Customer EngagementSan Francisco, California
P

Performance Max

Search & Programmatic Advertising Automation

Google Ads campaign type that uses automation to run ads across Google’s channels from one campaign.

Demand Side Platform (DSP)Programmatic PlatformMountain View, California
Publicis Production

Publicis Production

Content Production & Marketing Services

Publicis Production is Publicis Groupe's content production arm, part of the Groupe's Intelligent Creativity business. It brings together the Groupe's global content studios, production hubs and AI production platforms, with about 6,000 people in 52 locations, and includes post-production house Harbor and social-first studio Boomerang. Deepti Velury became its global CEO in October 2025, reporting to Publicis chairman and CEO Arthur Sadoun. In 2026 Publicis folded the creative-analytics platform AdgeAI into the unit.

Creative Management PlatformCreative PlatformParis, Île-de-France
P

Puma

Sportswear & Apparel — Major Advertiser

Puma is one of the world's leading sportswear brands, designing and marketing athletic footwear, apparel, and accessories across more than 120 countries.

Herzogenaurach, Bavaria
R

RampID

Identity Resolution & Data Connectivity

LiveRamp’s people-based identifier (formerly IdentityLink), used for addressability across channels.

Identity ResolutionPrivacy-First AdvertisingSan Francisco, California
R

Roku Smart Home

Smart Home / Home Security

Roku Smart Home is Roku's home-security and smart-home product line launched October 2022. Developed in partnership with Wyze (white-labeled Wyze hardware). Distributed exclusively via Walmart. Includes video doorbells, security cameras, smart lighting.

Connected TV Platform
Select Star

Select Star

Acquired

Data Intelligence & Governance

Select Star is an automated data discovery and intelligence platform that helps organizations understand their data lineage, usage, and relationships across their entire data stack.

Data & AnalyticsSan Francisco, California
S

Silverpop

Acquired

Email Marketing and Marketing Automation

Silverpop was a cloud-based digital marketing platform specializing in email marketing and marketing automation, acquired by IBM in 2014 and integrated into IBM Marketing Cloud.

Email MarketingMarketing AutomationAtlanta, Georgia
S

SKAdNetwork (SKAN)

Mobile Attribution & Privacy-Preserving Measurement

Apple’s privacy-preserving framework for measuring app-install ad campaigns.

Attribution & AnalyticsPrivacy TechnologyCupertino, California
Smartsheet

Smartsheet

Work Management & Marketing Operations

Smartsheet is a leading cloud-based platform for work management and collaboration, helping teams and organizations achieve more through its intuitive spreadsheet-like interface and powerful automation capabilities.

Marketing PlatformMarketing AutomationBellevue, Washington
Stripe

Stripe

Financial Technology / Payment Infrastructure

Stripe is a financial technology company that provides online payment processing for businesses of all sizes. It offers a suite of tools and APIs that enable developers to integrate payment processing into their applications.

Commerce TechnologyMarketplace TechnologySouth San Francisco, California
T

Taobao

Retail Media / E-Commerce Advertising

Taobao is China's largest consumer-to-consumer and small business e-commerce marketplace, operated by Alibaba Group, offering powerful native advertising and commerce media solutions at massive scale.

E-commerce MarketingHangzhou, Zhejiang
T

Tapestry

Dynamic Creative Optimization (DCO)

Tapestry, Inc. is the New York fashion holding company behind Coach, Kate Spade and Stuart Weitzman.

Creative Management Platform
T

Topics API

Defunct

Privacy-Preserving Advertising Technology

Privacy Sandbox API that exposed broad interest topics inferred on-device from browsing. Retired by Google on October 17, 2025.

Contextual AdvertisingPrivacy-First AdvertisingMountain View, California
T

Transparency and Consent Framework (TCF)

Privacy & Consent Management

IAB Europe’s framework for recording and passing user consent under the GDPR; version 2.2 is current.

Privacy & Consent ManagementBrussels, Brussels-Capital Region
T

Tremend

Acquired

Software Engineering & Digital Transformation

Romanian software-engineering company acquired by Publicis Sapient March 2022. Strengthens Publicis Sapient delivery capabilities in Eastern Europe.

Bucharest, Bucharest
U

Ulta Beauty

Beauty Retail / Retail Media

Ulta Beauty is the largest U.S. specialty beauty retailer, operating over 1,300 stores nationwide alongside a robust e-commerce platform and a highly influential loyalty program with over 40 million members.

Customer Data PlatformRetail Media PlatformBolingbrook, Illinois
Uploadcare

Uploadcare

Content Infrastructure / Media Management

Creative Management PlatformMarketing TechnologyVancouver
V

Vurb

Merged

Mobile Search & Discovery

Search/discovery app acquired by Snap July 2016 for $114.5M. Integrated into Snapchat Discover. Brand retired.

Content DiscoveryMobile MarketingSan Francisco, California