Companies

Google Optimize was a free A/B testing and website optimization tool that was part of Google Marketing Platform until its sunset in September 2023.

Google's free tag management system that allows marketers to deploy and manage tracking tags and marketing pixels on websites and mobile apps without modifying code.

Google's free web-based tool for creating HTML5 ads and interactive web content without extensive coding knowledge.

Google Workspace is Google's cloud-based productivity and collaboration suite offering email, document creation, storage, and communication tools for businesses and organizations.

Gorgias is a specialized customer support platform designed exclusively for e-commerce businesses, providing a unified helpdesk solution that consolidates customer interactions across email, social media, live chat, and phone channels. Unlike general-purpose customer service software, Gorgias differentiates itself through deep integrations with major e-commerce platforms like Shopify, Magento, and BigCommerce, enabling support agents to access order information, process refunds, modify shipme...

GoSquared is a London-based company offering real-time website analytics, live chat, and customer engagement tools. Their platform helps businesses understand visitor behavior, communicate effectively with customers, and drive growth through improved user experience and conversions.

Grapeshot was a contextual intelligence and brand safety platform that used AI to analyze web content, acquired by Oracle in 2018 and integrated into Oracle Advertising.

A subsidiary of Bazaarvoice that provides influencer marketing and user-generated content solutions for brands and retailers.

GraphicMail is a global email marketing service provider specializing in comprehensive email campaign solutions with integrated social media capabilities. The platform serves businesses of various sizes seeking to enhance their digital marketing effectiveness through multi-channel engagement strategies. By combining traditional email marketing with modern social media integration, GraphicMail enables marketers to create, deploy, and manage professional email campaigns while maintaining consis...

Gravy Analytics is a leading provider of real-world consumer behavior data, offering location intelligence solutions. They help businesses understand and predict consumer behavior by analyzing where people go and what they do, enabling better marketing, advertising, and business intelligence strategies.

Grey is a global advertising and marketing agency network that is part of WPP, providing creative, digital, and integrated marketing services to major brands worldwide.

GRIN is a leading player in the influencer marketing sector of the advertising technology ecosystem.

Groove was a sales engagement platform that helped sales teams automate outreach and manage customer relationships through Salesforce integration.

GroundTruth is a leading location-based marketing and advertising technology company. It leverages real-world consumer behavior data to help businesses reach their target audiences with relevant messages at the right time and place, driving measurable results for campaigns through its self-serve platform.

GroupM is the world's largest media investment company, managing over $60 billion in annual media spend across multiple agency brands including Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners.

Business intelligence and data visualization platform that helps companies consolidate and visualize metrics from multiple data sources in real-time dashboards.

Growmatik is an AI-powered marketing automation platform specifically designed for WordPress websites. It enables businesses to personalize their website content, emails, and pop-ups in real-time based on individual user behavior, aiming to boost conversions and engagement.

Growth Rock is a specialized Conversion Rate Optimization (CRO) agency operating at the strategic convergence of marketing technology, user experience design, and data science. The company serves digital-first businesses by implementing systematic, data-driven experimentation frameworks designed to accelerate growth through the optimization of digital properties. Their methodology emphasizes rapid testing velocity combined with statistical rigor, enabling clients to execute multiple experimen...

GrowthBook is an open-source platform for feature flagging and A/B testing, designed to empower engineering teams to ship features faster and make data-driven product decisions. It provides tools for managing feature rollouts, running experiments, and analyzing results directly from code.

Grubhub Ads is the advertising platform of Grubhub that enables restaurants and CPG brands to promote their offerings through sponsored placements within the Grubhub food delivery marketplace.

A team communication and gaming community platform acquired by Roblox in 2021, not an AdTech company.

GumGum is a contextual intelligence technology company that specializes in computer vision and natural language processing to analyze and understand digital content. Founded in 2008, the company pioneered contextual advertising solutions that move beyond traditional cookie-based targeting by analyzing the actual content of web pages, images, and videos to deliver more relevant advertising experiences. GumGum's proprietary artificial intelligence technology enables brands and publishers to und...