News
11,373 articles covering the AdTech ecosystem
What’s wrong with media planning?
The role has been "underfunded, rushed and reduced to frameworks rather than applying quality, human thinking", according to Pippa Glucklich.
Inside Del Taco’s reunion with the creator of its most viral Vine—10 years later
The enduring legacy of Cathleen Dovolis’ viral video prompted Del Taco to reunite with and honor her with a mural and other art installations at the Torrance, California, location where her Vine was filmed.
OpenAI under the microscope—what ChatGPT shifts mean for advertiser AI strategies
On Ad Age Insider, a discussion on how advertisers view OpenAI now, where ChatGPT ads fit in the AI channel, why Instant Checkout stalled and what signals brands should watch next.
Millennial summer is coming—5 ways brands can get in on the trend and not be basic
Millennials now account for nearly 30% of U.S. retail spending, and they want reminders of their childhood and teens.
Agency Brief—Food and dining brands stir up changes
This week, we’ve got the exclusive on Fogo De Chão’s new agency partner, plus plenty more.
Ad Age crossword puzzle—reel stories
Brands elevate consumer conversations and cultural shifts with film-inspired narratives.
Ads of the Week: 9 Campaigns That Caught Our Eye, From American Eagle to Nespresso
American Eagle, Nespresso, Peloton, Dove, and more are behind the week's most notable ads.
Benoit Vatere’s Case for Keeping Liquid Death Dangerous at Scale
Building the cult favorite beverage brand to $1 billion using mystique.
Uplynk Announces Strong Operating Performance and Accelerated Product Innovation
Delivers Double-Digit Adjusted EBITDA Margin and Positive Cash Flow in Initial Fiscal Year as a Standalone Company Forecasts 20%+ Growth in Core Revenue for Fiscal Year 2026 Driven by Modular Products and Managed Services that Provide Customers with Maximum Flexibility Increases the Pace of AI-Enabled Development to Drive Efficiencies and Benefits for Company and its […]
Klaviyo Strengthens Canva Partnership with Expanded Integration to Help Marketers Build Creative Campaigns Faster
Klaviyo, the autonomous B2C CRM, and Canva announced a deepened commitment to their partnership with an expanded integration that enables marketers to design and streamline full campaigns in Canva and reach consumers wherever they are. Marketers can seamlessly bring their Canva designs into Klaviyo to personalize, refine, and deliver customer experiences at scale. The expanded […]
Highwire Launches AcroAI, the Most Advanced Agentic AI Platform for Marketing and Communications Clients
Innovative platform amplifies Highwire’s expert counsel, turning complexity into competitive advantage Highwire, a strategic marketing and communications agency at the intersection of innovation and industry, announced the launch of AcroAI, an agentic AI platform that gives marketing and communications leaders real-time strategic insights to drive measurable business impact securely and at scale. Highwire Launches AcroAI, […]
For PR and MarCom professionals, brand discovery just changed: Brandpoint is first to market with AI visibility solution at scale
Brandpoint helps PR and marketing professionals prove the impact of their work with the first end-to-end solution for premium content placement, earned editorial coverage and measurable AI visibility — all in one solution. Brandpoint announced its evolution as the industry’s first solution to create, distribute and measure brand campaigns across paid and earned media. This […]
Sinch named a leader in IDC MarketScape for Communications Engagement Platforms
Sinch (Sinch AB (publ)) has been named a Leader in the inaugural IDC MarketScape: Worldwide Communications Engagement Platforms 2026 Vendor Assessment*- the first analyst evaluation to assess vendors across the converging landscape of Communications Platform as a Service (CPaaS), Unified Communications as a Service (UCaaS), and Contact Center as a Service (CCaaS). Until now, enterprise […]
The Semantic Shift: How AI Discovery is Reshaping Global Martech Strategy
In an AI-driven buyer landscape, being “found” is no longer enough; being understood is what drives measurable results. Long before modern marketing existed, humans communicated solely through spoken language before adopting an early form of localization using images and symbols to communicate stories across tribes and cultures. Centuries later, innovations such as the printing press […]
Are you losing loyalty transactions to AI agents?
Agentic commerce is coming to the Asia-Pacific region. The retailers who win will be the ones whose loyalty infrastructure is fast enough for machines to find Picture this: A loyal customer asks their AI assistant to restock the household essentials they buy every fortnight. The agent checks inventory, compares prices, and looks for loyalty benefits […]
The Stack: Advertising’s Next Phase
This week, advertising, streaming, and regulation converged as platforms doubled down on monetisation while facing growing scrutiny. In today’s MadTech Daily, we discuss OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban [...] The post The Stack: Advertising’s Next Phase appeared first on ExchangeWire.com.
Campaign and Marketing Week to co-host sessions as Campaign House returns to Cannes Lions
Campaign and Marketing Week will co-host sessions at Cannes Lions 2026 as part of parent company Haymarket’s week of activities at the global advertising festival.
Comic: ‘But, But… You Need A Licensing Deal!’
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger.
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV appeared first on AdExchanger.
Future of Marketing Briefing: Why brand builders are back in fashion
For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.