News

Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) [...] The post Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement appeared first on ExchangeWire.com.

This week, from record-breaking investments to regulatory battles and job cuts, Big Tech dominated headlines with high-stakes moves and major shifts. The UK advertising industry continues to show mixed signals, according to the IPA Agency Census 2025. The total workforce at [...] The post The Stack: AI and Regulatory Shifts appeared first on ExchangeWire.com.

Igarashi will resign next month.

Ogilvy UK vice-chairman said he "very much hopes that the publication of the documents by the DOJ will help in the long term to achieve justice for Epstein's victims”, after confirming he attended a lunch and dinner, to which Jeffrey Epstein had been invited but may not have been present at.

Ben McNaughton joins from Mother London.

Boll & Branch first and foremost uses AI to manage workflows across teams.

Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.

The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.

Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it's become a massive IRL moment for the creator economy.

Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.

The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing […] The post EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Love At First Bid appeared first on AdExchanger.

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce the cost of content significantly over time,” Roku CEO Anthony Wood told investors during the company’s fourth quarter earnings call […] The post Roku Uses Its Q4 Earnings Call To Make The Case For AI appeared first on AdExchanger.

OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after […] The post The Chatbot Ad Platform appeared first on AdExchanger.

It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.

Hiroshi Igarashi has been Dentsu’s president and global CEO since 2022.

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 PPC Strategies That Actually Boost Conversions in 2026 appeared first on Search Engine Journal.

From the consultants leading them to the incumbents, everything you need to know.

The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.

The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them.

Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.

Kraft Heinz’s moves to boost sales of some of its staple products—such as Capri Sun, macaroni and cheese, mayonnaise and Lunchables—have not been enough.

Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption