News

Future of Marketing Briefing: Why brand builders are back in fashion

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.

‘Everything is coming down’: ChatGPT ads are getting cheaper

While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.

The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket

LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.

Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.

Bauer Media Group slashes publishing headcount in company-wide restructure

Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.

The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared first on AdExchanger.

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising... The post Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive appeared first on ExchangeWire.com.

‘Mouse: PI for Hire’ Star Troy Baker on Jack Pepper’s Narration Quirk, Why He Keeps Taking on New Video Game Roles Amid Potential for More ‘Indiana Jones,’ ‘Last of Us’

“The Last of Us” and “Indiana Jones and the Great Circle” star Troy Baker adds another credit to his already very long list of video game voice acting roles Thursday with the launch of PlaySide Studios’ and Fumi Games’ “Mouse: P.I. for Hire.” Inspired by both the classic cartoons of the 1930s and gritty noir […]

David Tennant stars in Moneysupermarket campaign

New Commercial Arts created the ad.

Casper - Birthday Boy - 30s

Casper - Crowded - 30s

Casper - Poor Connections - 30s

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.

Google AI Mode in Chrome Gets Side-by-Side Browsing via @sejournal, @MattGSouthern

Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context. The post Google AI Mode in Chrome Gets Side-by-Side Browsing appeared first on Search Engine Journal.

Campaign Experience Awards winners 2026: Debut Event

The winner in this category is "The Lost Dimensions" by Bearded Kitten for Beavertown.

Campaign Experience Awards winners 2026: Collaboration

The winner in this category is "KFC x Greggs" by Freuds for KFC.

Campaign Experience Awards winners 2026: Brand Experience B2B - ROW

The winner in this category is "Canva Create: Uncharted" by Canva.

Campaign Experience Awards winners 2026: Digital Experience

The winner in this category is "Space to Dream" by Amplify for Samsung.

Campaign Experience Awards winners 2026: Creative Event of the Year

The winner in this category is "Seat Salta Conmigo (Jump With Me)" by Experientia for Seat.

Campaign Experience Awards winners 2026: Brand Experience B2C - Europe

The winner in this category is "Seat Salta Conmigo (Jump With Me)" by Experientia for Seat.

Campaign Experience Awards winners 2026: Experiences for Good

The winner in this category is "Beyond Boundaries" George P. Johnson for DP World.

Campaign Experience Awards winners 2026: Exhibition Experience

The winner in this category is "From Code to Court- The World’s First Live AI Sports Experience" by Sportradar.

Campaign Experience Awards winners 2026: Food Experience

The winner in this category is "Bar Tender by Wingstop" by Factory360 for Wingstop & Vayner Media.

Campaign Experience Awards winners 2026: Outstanding Creative Idea

The winner in this category is "Seat Salta Conmigo Jump with Me" by Experientia for Seat.