News

FedEx taps OneRail to offer 2-hour, end-of-day delivery

The two companies will connect customers to more than 1,000 delivery providers through FedEx's SameDay Local service, unveiled Tuesday.

How Gap Inc. is ‘leaning in’ to AI to elevate online shopping

The apparel retailer is accelerating its digital experience with two new partnerships, CTO Sven Gerjets told an audience at Shoptalk.

On CEO’s ‘planned hiatus’ comes as a surprise

The sneaker brand is shaking up its C-suite again, less than a year after Martin Hoffmann took over as its sole chief executive.

GLP-1 users are changing apparel trends

Some categories, like intimates, are already seeing shifts as shoppers buy clothes for new body sizes and routines, according to a Circana report.

Walmart brings Sparky to ChatGPT as OpenAI rethinks Instant Checkout

OpenAI is pivoting away from handling purchases after its initial efforts failed to provide enough flexibility.

WRITER Sets a New Standard for Enterprise AI with the First Agent Skills and Playbooks for Business Teams

New features empower Fortune 500 marketing, sales, and business teams to automate complex end-to-end knowledge work — no coding or technical expertise required WRITER, the enterprise AI agent platform trusted by the world’s leading Fortune 500 brands, is introducing a new set of capabilities that gives teams the ability to fully leverage the power of […]

Picsart and Recraft Announce Exclusive Partnership, Granting First-Access for Exploration Mode to 130 Million+ Creators

Picsart, the AI-powered design platform empowering over 130 million creators worldwide, announced the integration of Recraft V4 Exploration Mode. This new approach to generative image creation prioritizes visual discovery over the technical hurdles of prompt engineering, aligning AI technology with the natural, iterative flow of creative work. Picsart’s community has first access to Recraft’s Exploration Mode […]

Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S&P Global Mobility, and others. Comcast Advertising delivers Prime Video access for local and SMB advertisers through a new Amazon Ads partnership. Comcast Advertising, the advertising division of Comcast, announced Comcast Advertising’s […]

AI Filmmaking Tools Company Flawless Names Amit Kapur Co-CEO

Flawless, a company that sells “assistive AI” tools to the film industry to enhance human performers’ work, has named Amit Kapur co-CEO. Kapur, a longtime tech entrepreneur and exec, has served as a board member of Flawless since 2024 and before that served as an adviser. He becomes co-CEO of Flawless alongside co-founder and filmmaker […]

OpenAI Just Spiked Bob Iger’s Final Big Strategic Deal. For Disney, Maybe That’s Lucky

Before Disney’s officially sanctioned AI-generated versions of Mickey Mouse, Darth Vader, Baby Yoda, Deadpool and more debuted in OpenAI’s Sora, the AI company abruptly pulled the plug on the video app. Could it be a blessing in disguise for Disney? For Bob Iger, who officially stepped down as Disney’s CEO earlier this month, the OpenAI […]

How CTV advertising prepped for next-gen reinvention at NewFronts

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

Reach launches events and experiential division

New division to build on publisher’s Pride of Britain and Pride of Scotland Awards

Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”

Ben Brown, media director at Allwyn, spoke at Advertising Week Europe on 24 March.

Cushelle unveils magazine made from toilet paper

Publicis London created the work.

The Wires 2026: “I’m Looking for Authenticity and Real Outcomes”

Meet the latest recruits for our Wires judging panel… The post The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” appeared first on ExchangeWire.com.

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Jeep brings back Iliza Shlesinger for another comic Grand Wagoneer spot

Highdive’s new ad, directed by Jody Hill, shows the comedian accompanying customers on faux test drives.

Jeep Grand Wagoneer - The Real Deal-ership - 2m16s

17 creative campaigns to know about today

Hendrick’s designs a theatrical experience for its new gin, and Tecate offers public access points to private beaches in Mexico.

Mental Equity: Now you can make your brand the reflex choice

Unlock brand growth with Mental Equity™. Make your brand easier to remember, trust, recommend and choose. Download the white paper today.

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The Female Quotient Adds Beach Presence at Cannes Lions

The Female Quotient is heading to the beach for Cannes Lions 2026. The media and advisory company announced the launch of FQ Beach and Camp on Wednesday (March 25), an […]

Week of March 16 Evening News Ratings: Broadcasts Enter Spring With No Losses

CBS Evening News finished above 4 million total viewers.

Principal Media Is Changing the Agency Model—Whether We Like It or Not

Principal media is reshaping the economics and the trust dynamics of our business.