News

Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.

Stop & Shop woos shoppers with expanded, cheaper hot bar assortment

The Ahold Delhaize-owned grocer is bringing new dinner foods to the self-service stations in addition to lowering the price by $1 per pound.

3 key Ahold Delhaize USA accomplishments under JJ Fleeman

From tapping his omnichannel expertise to continuing the task of righting Stop & Shop’s course, here’s what defined Fleeman’s time as CEO.

Giant Eagle’s loyalty program now accepted at Circle K stores in Ohio

Effective March 24, customers in the Buckeye State can choose between Couche-Tard’s Inner Circle rewards or myPerks while filling up on gas.

Retailers report shrink levels down from pandemic highs

Is the improvement from addressing theft, operational weaknesses or accounting gaps? It’s probably a combination, but most aren’t saying.

Mediaocean Appoints Guy Kuperman Chief Strategy Officer

Kuperman to Lead Mediaocean’s Global Strategy for Driving Growth in an AI-First Advertising Ecosystem Mediaocean, the foundational software and AI partner for omnichannel advertising, announced that Guy Kuperman has been appointed Chief Strategy Officer. In this role, Kuperman will lead corporate strategy, business intelligence, and strategic partnerships across Mediaocean’s portfolio, reporting directly to CEO Bill […]

VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV

Integration supports guaranteed delivery across all 210 U.S. broadcast markets VideoAmp, the media performance platform, announced an integration with O-N-X, an automated transaction infrastructure platform purpose-built for local broadcast television. Through the agreement, the O-N-X platform will incorporate VideoAmp’s nationwide audience and measurement dataset to power predictive delivery intelligence, helping broadcasters and agencies execute more […]

UiPath Announces New Agentic Solution to Accelerate Procurement Cycles

New UiPath Solution for Purchase-to-Pay reduces operational costs, automates exception handling, improves efficiency and supplier relationships across procurement and accounts payable workflows UiPath , a global leader in agentic automation, announced the UiPath Solution for Purchase-to-Pay (P2P), a purpose-built agentic AI solution designed to help finance teams embed agents in their processes, reducing processing costs […]

Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership

Small and Independent agencies can now activate custom buyer agents within AgenticOS – providing full access to data curation, premium inventory at scale, and GPU-supported infrastructure delivering more efficient and effective performance campaigns PubMatic , the leading AI-powered ad tech company delivering digital advertising performance, and Untapped Growth, a multibillion-dollar media buying collective built for […]

Enterprise AI Finds its Voice: ElevenLabs and IBM Bring Premium Voice Capabilities to Agentic AI

ElevenLabs integration with IBM watsonx Orchestrate will help clients to deliver natural, multilingual conversational experiences at scale ElevenLabs and IBM announced they are collaborating to bring ElevenLabs Text to Speech (TTS) and Speech to Text (STT) to IBM watsonx Orchestrate, an agentic AI orchestration platform, providing clients with tools to deliver richer, more natural voice […]

CData Sync Adds Pipeline Orchestration with Real-Time CDC and Open Table Formats

A single platform to orchestrate pipelines and keep analytical and AI workloads running on fresh data across hybrid and cloud environments CData Software, the data layer for AI, announced major enhancements to CData Sync designed to meet the data pipeline demands of modern enterprises. The updates deliver coordinated pipeline orchestration, expanded change data capture (CDC) […]

ZeroToOne.AI Acquires GroundTruth to Deploy at Scale an AI Driven Predictive Intelligence Platform for Enterprise Decision Systems

Combines Premier Behavioral AI Platform with one of the World’s Largest Real-World Platforms to Drive Decisions for the Physical Economy Acquisition Brings ZeroToOne’s Technology to Scale across GroundTruth’s Extensive Customer Base, Driving Greater Marketing Reach, Efficiency and ROI ZeroToOne.AI, a leader in predictive behavioral intelligence, announced that it has acquired GroundTruth, a scaled real-world platform that […]

PostcardMania Adds Insurance X-Date Mailers for Insurance Agents to Its Roster of Automated Direct Mail Solutions

PostcardMania, the $100+ million marketing technology firm with more than 128,000 clients, announced the launch of Insurance X-Date Mailers, a new automated direct mail solution that helps insurance agencies and agents reach homeowners in the critical weeks before their home insurance policies renew — automatically, without adding ongoing workload. In the insurance industry, an “X-date” […]

TikTok pitches advertisers on bold new chapter under US joint venture

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

Apple rolls out ads for Maps as advertising revenue grows

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.

Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks

Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.

Cologuard - The (Second) Talk - 90s

What makes a winning Small Agency Awards entry—and how to build one

Learn how to build a stronger 2026 Ad Age Small Agency Awards entry, from eligibility and storytelling to results, revenue and a simple checklist. The final deadline to enter is Wednesday, April 15, 2026.

DGT - Pedestrians - 55s

On - Keep It Moving - 45s

On turns to choreography to show its Cylon circular fashion in action

Movement artist Matt McCreary leads a playful chain of exchanges in Ariel Fisher-directed spot.

2026 Ad Age Leading Women Luncheon

In October 2026, Ad Age will host its annual celebration for a new class of Leading Women and Rising Star honorees.

The real reason checkout kills ecommerce conversions

Small UX tweaks can remove major purchase barriers. Create a seamless checkout experience that keeps customers coming back. The post The real reason checkout kills ecommerce conversions appeared first on MarTech.

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […] The post AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials appeared first on AdExchanger.