News

Why adland AI needs explorers not experts

Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.

British Airways encourages people to take flight from their stressful lives

Uncommon Creative Studio created the work.

IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media

NEW YORK – March 17, 2026 – On April 14 in New York City, IAB will convene senior decision makers at a pivotal moment in the growth of commerce media. As commerce media shifts from growth to maturity, the 2026 IAB Connected Commerce Summit will focus on standards, frameworks, and operating models required to scale … Continued The post IAB Connected Commerce Summit to Highlight the Path for Scalable, Sustainable Commerce Media appeared first on IAB.

Week in Charts: Stagwell’s Mark Penn on the State of Holdcos, AI Concerns Top IAB Europe Challenges, and “Subscription Cycling” on the Rise

In this week's Week in Charts, Stagwell's Mark Penn on the state of holdcos, AI concerns top IAB Europe challenges, and "subscription cycling" on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week Charts of the Read More

Shifts in Streaming: Competition, Collaboration, and Consolidation

We examine the latest shifts in the streaming landscape. How are major players working together to compete?  The TV landscape is going through constant evolution. Once limited to linear, it’s now a heavily fragmented ecosystem, dominated by streaming and major players [...] The post Shifts in Streaming: Competition, Collaboration, and Consolidation   appeared first on ExchangeWire.com.

MarkApp Joins IAB MENA

MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region.  IAB MENA represents one of the most influential industry organisations [...] The post MarkApp Joins IAB MENA appeared first on ExchangeWire.com.

Eggslut - Table - 12s

Laura Foster & Hailey Denenberg

Laura Foster has been promoted from VP, Product Marketing, to SVP, Global Marketing at GumGum. In this new role, Laura will be responsible for unifying GumGum’s global marketing efforts, translating strategy into measurable outcomes, and will be overseeing category positioning, pipeline contribution, and commercial alignment with GumGum’s internal teams. Hailey Denenberg has been promoted from VP, Strategy & Business Operations, to SVP, Strategy and Business Operations. In this new role, she will continue to help shape GumGum’s long-term roadmap and portfolio prioritization; partner closely with the executive team to strengthen OKR governance; and ensure priorities translate into clear operating plans and measurable performance outcomes.

Beats and Nike launch co-branded earbuds with comic LeBron golf spot

CMO Chris Thorne discusses the Mirimar campaign and the shared DNA of Beats and Nike.

MyFitnessPal Is Launching an Ad Business

The nutrition and food tracking app has more than 5.7 million monthly active users.

Beats and Nike’s First Earbuds Collab Blends Performance With Street Style

Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.

Email personalization has an overuse problem

Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. The post Email personalization has an overuse problem appeared first on MarTech.

Salesforce brings AI directly into CRM workflows for SMBs

Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing. The post Salesforce brings AI directly into CRM workflows for SMBs appeared first on MarTech.

Middle managers are the missing link in AI adoption

Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change. The post Middle managers are the missing link in AI adoption appeared first on MarTech.

Over The Top SEO Launches Dedicated Generative Engine Optimization Division, Becoming One of the First Agencies to Offer Full-Service AI Search Optimization

As AI-generated answers replace traditional search results, Guy Sheetrit says the window for establishing brand authority in AI systems is measured in months, not years. Guy Sheetrit, CEO and Founder of Over The Top SEO, announced the formal launch of the agency’s dedicated Generative Engine Optimization (GEO) division — a purpose-built practice designed to help enterprise brands, […]

TrafficGuard Appoints Scott Thomson as Head of AI to Drive Next-Generation Fraud Prevention and Platform Innovation

Thomson brings over 10 years’ experience in AI technology and strategy from Google, Adobe, and Telstra to one of the industry’s earliest AI-native ad fraud prevention platforms.  TrafficGuard, a leading platform in AI-powered digital ad verification and invalid traffic (IVT) prevention, has appointed Scott Thomson as Head of AI. Thomson will oversee and accelerate the execution and embedment […]

Smartly Signs Letter of Intent to Acquire INCRMNTAL

Integration will combine creative and media orchestration with always-on incrementality measurement across social, commerce, and CTV Smartly announced it has entered into a letter of intent to acquire INCRMNTAL, a pioneering AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking. “With […]

Persistent Launches AI-Powered Generative Molecules and Virtual Screening Solution Powered by NVIDIA

Reimagining early-stage drug discovery leveraging NVIDIA BioNeMo Framework Persistent Systems, a global Digital Engineering and Enterprise Modernization leader, announced it is working with NVIDIA to accelerate the development and deployment of AI-powered solutions for the Healthcare and Life Sciences (HLS) industry. The collaboration will help HLS organizations advance computational drug discovery and improve research outcomes […]

Lands’ End names first CMO in nearly a decade amid turnaround push

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy via @sejournal, @brookeosmundson

See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature. The post PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy appeared first on Search Engine Journal.

PHD tops first EMEA rankings of 2026 after winning SkyShowtime

Meanwhile, WPP leads the holding company rankings.

Irn-Bru and Rubicon owner reviews media account

The7stars is the incumbent.

Should job promotions be linked to AI use?

After Accenture's move to tie in career progression to AI adoption, Campaign asks whether others should follow suit.

Replacing the funnel: the three pillars of modern gaming marketing

There is a trio of principles about which brands should be aware before entering the gaming space.