News

SkrewAI Launches Free Camera App That Uses Physics to Prove Videos Are Real

Patent-pending app replaces the default phone camera with a full-featured alternative that captures sensor data during every recording, creating unfakeable proof of human presence SkrewAI LLC launched SkrewAI Camera, a free full-featured camera app for iOS and Android that takes a fundamentally different approach to the deepfake crisis. Instead of trying to detect AI-generated content […]

BetterCloud Launches Chrome Browser Extension to Combat AI-Accelerated Shadow IT and De-Risk Resulting SaaS Sprawl

BetterCloud, the leading platform for SaaS management, announced the launch of its new Chrome Browser Extension, a powerful tool that gives IT teams expanded visibility into their organization’s SaaS ecosystem. The extension directly addresses the growing challenges of shadow IT and shadow AI by discovering unmanaged applications and providing actionable insights to optimize costs and […]

Informa TechTarget Launches AI Visibility and GEO (Generative Engine Optimization) Content Solutions for the Zero-Click B2B Buyer Journey

With up to 60% of online searches ending without a click1, B2B companies are seeing website traffic decline, as buyers increasingly use AI to identify and shortlist vendors before engaging directly with brands or sales teams. Despite this changing buyer behavior, Informa TechTarget grew its tech and business audiences across its industry-leading media brands, quadrupling […]

Gamma Launches Gamma Imagine to Bring AI-Native Design to the Masses

The company is expanding the platform from AI-powered presentations, websites, and documents to include a powerful new AI-native visual creation tool and several other features in its biggest release to date Gamma, the AI-powered platform for visual communication, announced the launch of Gamma Imagine, a new AI design tool that lets users create standalone, on-brand […]

fullthrottle.ai® Launches Enhanced SmartMail Capabilities to Unify Identity-Based Campaigns with Automated Self-Service Direct Mail Activation

The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow.  FullThrottle Technologies, LLC, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced an enhanced SmartMail offering, delivering a first-of-its-kind integration that brings identity-powered direct mail to […]

Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM

Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM. Associate Owners Group (AOG) Announces Strategic Partnership with Copper CRM Associate Owners Group (AOG) today announced a significant expansion of its technology ecosystem through a strengthened partnership with Copper CRM, a fast-growing, Google-integrated customer management […]

iHeartPodcast Award Winners: ‘Giggly Squad’ Takes Home Trophy for Podcast of the Year

The 2026 iHeartPodcast Awards Live at SXSW were held Monday night, celebrating the most entertaining and innovative podcasts of the year. The awards show, which took place at Austin’s Moody Theater, was hosted by comedian, podcast and “SNL” alum Ego Nwodim. The top honor of Podcast of the Year, a fan-voted category, went to Hannah […]

Beverage marketer sees cost savings with agentic media-buying test

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

Why adland's women are the AI explorers we need right now

Despite the persistent rise of Generative AI, women’s adoption rates remain significantly lower than men’s.

Global agency groups 2025 report card: WPP revenues slide as Omnicom and Dentsu cuts continue

WPP reported a drop in revenues, as it undergoes a strategy overhaul, while Dentsu also struggled and Omnicom continues to navigate a post-takeover period following its acquisition of Interpublic. Havas and Publicis, meanwhile, returned more positive results.

Helen Weisinger co-founds AI production consultancy Creative Engineers

Former chief marketing officer EMEA at Tag says the business aims to “enable brands to do more in-house or work differently with agencies”.

Omnicom Media appoints new OMD global leader

Ellen Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

Animation - ChatGPT app - 22s

At SXSW, Marketers Say the Era of Spectacle Is Over

Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up.

EXCLUSIVE: Shaq Will Headline Walmart and Vizio’s First Joint NewFront Event

Execs from L’Oreal, NBCUniversal, and Universal Studios will also be on stage.

Lands’ End names first chief marketer in nearly a decade

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

Amazon launches 1-hour, 3-hour delivery options

The offerings, now available in select cities and towns, feature a "supercenter" product assortment as the e-commerce giant battles competitors like Walmart.

Prudent AI Launches Automated Rental Income Analysis, Fully Integrated with Fannie Mae Income Calculator

Automating the complete rental income workflow — from document intake to submission-ready output — delivering instant, Fannie Mae-aligned calculations in a single console Prudent AI announced the launch of automated rental income analysis within its Upfront Income platform, natively integrated with Fannie Mae’s Income Calculator. Prudent AI fully automates the end-to-end rental income workflow — […]

Similarweb Expands Ecommerce and Digital Shelf Analytics with Retail Intelligence Suite

Similarweb Retail Intelligence unifies data on shopper behavior with digital shelf dynamics for Amazon marketplaces and 650+ online storefronts Similarweb launched a new Retail Intelligence suite of retail analysis tools combining Amazon IQ (formerly Similarweb Shopper Intelligence) with Cross-Retail IQ coverage of 650+ online stores and marketplaces. New digital shelf analysis capabilities provide an understanding of product mix, […]

Noonlight Upgrades Video Monitoring Solution with AI Person Filtering and Advanced Verification

Two new capabilities cut video noise, reduce false dispatches, and accelerate issue resolution, without missing real emergencies. Noonlight, an innovator in intelligent emergency response and professional monitoring solutions, announces two new features for its Verify API which powers its video monitoring solution, designed to help video security providers deliver smarter, more proactive protection to end […]

Kore.ai Launches Agent Management Platform to Bring Governance and Control to Enterprise AI

Kore.ai, a provider of agentic applications and a market-leading enterprise AI platform, announced the launch of its Agent Management Platform, a unified command center designed to govern, monitor, and manage AI agents and AI systems across the enterprise. As organizations rapidly deploy AI and multi-agent systems, many are encountering “AI sprawl,” a phenomena analysts describe […]

Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”

What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap] via @sejournal, @MattGSouthern

At SEJ Live, we sorted Q1's AI search changes into what's hot and what's not. Here's what we covered and where to watch it. The post What’s Hot, What’s Not: AI Search Changes In Q1 2026 [Recap] appeared first on Search Engine Journal.

The Brand Tax: How Google Profits From Demand You Already Own via @sejournal, @Kevin_Indig

If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance. The post The Brand Tax: How Google Profits From Demand You Already Own appeared first on Search Engine Journal.