News
10,196 articles covering the AdTech ecosystem
Princess Polly plots next wave of US store openings
The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.
The Brand House Collective COO exits after less than a year
James Schisler resigned from his role while the company is in the process of being acquired by Bed Bath & Beyond Inc.
Kohl’s rules out major store closures despite disappointing Q4
The struggling department store is simplifying promotions and adding value-priced merchandise to appeal to its lower- to middle-income customer. But is it going far enough?
The End of Static Ads: Gifr.ai Debuts AI Image-to-GIF Tool to Streamline Content Production
New AI-powered platform empowers marketers and creators to boost engagement by 3x with instant, high-fidelity animated visuals. Gifr.ai today announced the debut of its advanced generative AI platform, designed to transform static images into professional-grade GIFs in seconds. By automating the animation process, Gifr.ai streamlines digital production and slashes creation time, offering a scalable solution […]
Deepdub New Voice AI Model, Phantom X 3.2 Brings Studio-Grade Dubbing and Ultra-Low Latency Voice Agents to Global Enterprises
Along with new agentic AI workflows, the new model is already powering faster localization for dozens of Deepdub GO enterprise customers Deepdub, a foundational voice AI company pioneering expressive voice technologies, announced the launch of its latest AI speech model Phantom X 3.2, designed to redefine the standards of dubbing and real-time voice agents. With […]
Global Trade at Your Fingertips: How Ecer.com is Powering the Mobile Revolution in B2B
As mobile internet ubiquity reshapes global commerce, the traditional reliance on desktop computers and lengthy email chains in cross-border trade is rapidly fading. A new era of “Mobile B2B” has arrived, where foreign trade professionals manage inquiries, negotiations, and orders entirely via smartphone. At the forefront of this transformation is Ecer.com, a leading mobile B2B marketplace. By […]
Precisely and Matillion Partner to Accelerate Data Modernization and Agentic AI Readiness
New offering adds Extract Transform Load capabilities to the Precisely Data Integrity Suite’s Data Integration service Precisely, the global leader in data integrity, announced a new OEM partnership with Matillion, the intelligent data integration platform, bringing cloud-native Extract Transform Load (ETL) capabilities to the Precisely Data Integrity Suite. The new offering enables organizations to move, transform, […]
Firstup Extends AI Suite with New Agentic Capabilities Across its Intelligent Communication Platform
Expanding beyond generative assistance to agentic execution, Firstup AI orchestrates communication and action to drive productivity, engagement, and efficiency–from the corporate office to the frontlines Firstup, the pioneer of intelligent communication and engagement platforms for the workforce, introduced Firstup AI, a comprehensive AI suite purpose-built to drive strategic outcomes across the enterprise, from safety, compliance, […]
Actian Unveils Conversational Analytics Solution with Intelligently Generated Semantic Foundation for Trusted Insights
Designed to provide enterprise-grade accuracy, Actian AI Analyst uses a Semantic Knowledge Graph to provide business context needed to address AI hallucinations Actian, the data and AI division of HCLSoftware, introduced the Actian AI Analyst (formerly Wobby), a conversational analytics solution featuring the Steward Agent that intelligently generates and provides ongoing maintenance of the semantic […]
Spearfish Launches First Contextual Intelligence Platform for Contact Centers to Transform Customer Service From Cost Center to Competitive Weapon
Revolutionary Platform Leverages Behavioral Excellence from Top Performers and Deploys Company-Wide Intelligence from Day One Spearfish, the pioneering AI-first contact center contextual intelligence platform, officially launched to address the $87 billion contact center market. Founded by veteran entrepreneurs Ray Bohac and Matt Madzia, Spearfish transforms how companies extract, analyze, and deploy customer service intelligence by […]
IAB Tech Lab Announces CoMP Framework to Ensure LLMs Have Commercial Agreements with Publishers Before Content Crawling
Content Monetization Protocol (CoMP) establishes a standardized approach for AI systems and content owners to enable commercial agreements, reduce risk, and support a sustainable global information supply chain; available for Public Comment Until April 9, 2026 IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of the CoMP (Content Monetization Protocol) Specification […]
Buildout Launches CRM, Completing the Industry’s First AI-Powered End-to-End Deal Engine for CRE
Buildout Inc. announced the launch of Buildout CRM, marking the final step in delivering its vision of a fully unified, AI-powered workflow engine for commercial real estate brokerages. With CRM now integrated into Buildout Suite, brokerages can manage the entire deal lifecycle within one shared system and one data layer. The launch represents a strategic shift […]
Jordan Digital Marketing Unveils AEO Kickstart Program, Powered by AI Trust Signals, to Give Brands an Edge in AI-Driven Search
Certified AITS Agency Partner brings diagnostic-driven AI search visibility strategy to growth-focused brands Jordan Digital Marketing (JDM), an independent digital marketing agency specializing in elite account performance for high-growth B2B and B2C lead gen clients, announced the launch of its AEO Kickstart Program, a structured growth initiative designed to help brands increase visibility in AI-driven search […]
Whalar Group Launches Lighthouse Studios to Build a TV-Like Schedule of Creator Content, Sets Joint Venture With Cole Bennett’s Lyrical Lemonade
Whalar Group, a growing player in talent representation for the creator economy, is taking a big swing at building a network TV-like weekly schedule of creator-led series. The company has launched Lighthouse Studios as an entertainment production arm to complement the Lighthouse content development and creation hubs that Whalar has established in Brooklyn and the […]
‘Bachelor in Paradise’ Couple Serena Pitt and Joe Amabile Team With Alex Cooper’s Unwell Network for Video Podcast About Their Relationship (and Age Difference), Reality TV and Pop Culture, and More
Serena Pitt and Joe Amabile, the fan-favorite married couple who hooked up on ABC’s “Bachelor in Paradise,” are launching a weekly podcast series about their life after the TV cameras stopped rolling. The duo’s new podcast “Not Married to This” premieres March 12 on all SiriusXM, Spotify, Apple Podcasts, YouTube and other major audio platforms. […]
Why Tecovas made a short film about Texas instead of a traditional ad
The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.
Old Spice reworks Boyz II Men song for sequel to clingy moms campaign
A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.
Ford returns to F1 with campaign to spotlight engineers
Wieden & Kennedy New York created the campaign.
M&S “hires” Gillian Anderson for fashion, home and beauty brand platform
Actress has been recruited as retailer’s chief compliments officer.
RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising
RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced its partnership with The Trade Desk, a global leader in demand-side advertising technology. RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s [...] The post RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising appeared first on ExchangeWire.com.
Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances
Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company's fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out [...] The post Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances appeared first on ExchangeWire.com.
Perion’s AI Agent Outmax Now Available for TikTok, Delivering Up to 25% Greater Media Performance in Early Results
Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today (10th March, 2026) announced the launch of its proprietary Outmax AI agent for TikTok. This integration extends Perion’s capabilities to one [...] The post Perion’s AI Agent Outmax Now Available for TikTok, Delivering Up to 25% Greater Media Performance in Early Results appeared first on ExchangeWire.com.
Watch the newest commercials from Lexus, Rotten Tomatoes, Jimmy John’s and more
Rotten Tomatoes says its app is a great resource “if you’re looking for a fresh new sci-fi series.”
Mark Penn says ad industry stocks including Stagwell are undervalued
Stagwell expands its share buyback program as Chairman and CEO Mark Penn argues Wall Street is undervaluing both the company and the broader marketing services sector.