News

How Time Turned Events Into Its Biggest Revenue Driver

The business is on pace to generate more than 50% of its total revenue in 2026.

How Washington’s AI Power Struggle Became a Marketing Headache

As Anthropic sues the Department of War and OpenAI deepens ties with Washington, industry leaders are watching the geopolitical alliances behind AI platforms.

An Irish Comedian Turned the Big Arch Launch into a Global Burger War

A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.

The marketing data most companies still fail to measure

Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. The post The marketing data most companies still fail to measure appeared first on MarTech.

Why the future of marketing looks like product management

Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. The post Why the future of marketing looks like product management appeared first on MarTech.

Tom Thumb continues to move into North Texas

The Albertsons banner has opened its third store in the area since December and has a fourth on the way.

Mapping Grocery Outlet’s 36 store closures

After admitting it expanded too quickly, the discounter is shuttering three dozen stores. Here’s where they’re located.

Kroger and new CEO Greg Foran outline 5 growth priorities

E-commerce, pricing and store investments are some of the top areas of focus, the grocer’s top executives recently told investors.

In the home sector, ‘the weak will get weaker’ this year

Retailers in the category face a poor housing market, elevated interest rates, low consumer confidence and ever-changing tariff policies.

Best Buy wants to be at the forefront of agentic AI discovery

“As agentic commerce matures, we want to serve our customers in new ways, both on and off of platforms,” CEO Corie Barry said.

TapClicks Expands Unified Marketing Intelligence to Connected TV with New MNTN Integration

TapClicks, the leader in Smart Marketing solutions, today announced a new marketing campaign connector for MNTN, bringing Connected TV (CTV) advertising performance into the TapClicks AI-powered marketing intelligence platform. As streaming continues to reshape the television landscape, Connected TV has become one of the fastest-growing advertising channels. Yet for many marketing teams, CTV data remains disconnected […]

KNOREX Delivers 47% Surge in Conversion Quality and 45% Reduction in CPA Following Major KAIROS™ AI Models Upgrade

Click-to-Conversion Rates Exceed 10% — 5x Industry Benchmark Live Automotive Campaigns See Performance Uplift of Up to 100%, Strengthening Unit Economics and Revenue Scalability KNOREX Ltd. (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic advertising solutions, announced the full-scale commercial deployment of major enhancements to KNOREX KAIROS™ after more than six months of […]

Organic Rankings Vs. Product Grids: The New Ecommerce Divide via @sejournal, @Kevin_Indig

Ranking No. 1 in Google means less when product grids dominate the SERP. Here’s how ecommerce visibility actually works now. The post Organic Rankings Vs. Product Grids: The New Ecommerce Divide appeared first on Search Engine Journal.

Week in Charts: Netflix’s Greg Peters on the Impact of Paramount’s WBD Takeover, Teads “Walks Away From” Low-Quality Inventory Revenues, and The Trade Desk Stock Jumps on OpenAI Partnership Reports

In this week's Week in Charts, Netflix's Greg Peters on the impact of Paramount's WBD takeover, Teads "walks away from" low-quality inventory revenues, and The Trade Desk stock jumps on OpenAI partnership reports. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Read More

PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe

Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual  coordination, from brief to setup to optimisation. [...] The post PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe appeared first on ExchangeWire.com.

Samsung - The Next Big Thing Is You - 3m12s

Behind Gap’s spring campaign—CMO Fabiola Torres on why dancing continues to power the strategy

Gap’s new spring campaign stars Puerto Rican artist Young Miko and showcases its sweats collection.

Samsung puts imagination above technology in Tom Hooper-directed spot

In a world of AI, Samsung is the latest marketer to emphasize the power of human imagination.

Susan Credle to receive the Lion of St. Mark at Cannes

The longtime BBDO, Leo Burnett and FCB creative leader earns one of the industry’s highest accolades.

Canadian Film Fest - Eyeballs Up - 55s

Canadian Film Fest wants your full attention with ‘Eyeballs Up’ campaign

Ogilvy Canada ads use intense viewer close-ups to spotlight the draw of Canadian cinema.

Gap Turns Its Spring Campaign Into a Music Video With Young Miko

Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign.

Ikea’s Global Campaign Is a Love Letter to the Feeling of Home

Ikea's global campaign wants to remind people that there's no feeling like home.

65% of Marketing Jobs May Not Survive AI

Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer service representatives, data entry, and medical record specialists.