News
10,194 articles covering the AdTech ecosystem
Amazon’s Biggest Fire TV Redesign in Years Targets Faster Viewing and Better Ads
The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.
GB News appoints Allwyn’s Ross Sergeant as chief revenue officer
Sergeant will be GB News' first CRO.
The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk
I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposure we couldn’t fully control. And if we’re being honest, the precision targeting story was oversold anyway. The industry […] The post The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk appeared first on AdExchanger.
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necessarily lead to major budget increases.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.
Brands All The Way Down; The Kalshi Kids Aren’t Alright
Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger.
Jeremi Gorman of Fanatics Advertising Says the Business Is Bigger Than Your Closet
PALM SPRINGS, CALIF. – Jeremi Gorman, CRO of Fanatics Advertising, would like to clear something up before anyone files Fanatics under “people who sell hats.” “It’s actually much bigger than a lot of people think,” she said in this interview at the IAB Annual Leadership Meeting, describing a portfolio that stretches from officially licensed merchandise across [...]
AI Agents Are ‘Nascent’ but Data Clean Rooms Are Ready for the Collaboration Era
Data clean rooms were never meant to be a silver bullet. But, as AI agents begin reaching across organizational boundaries to hoover up everything they can find, the humble clean room is getting a second look – this time, as a critical guardrail. That tension, between AI’s appetite for data and the enterprise’s need to [...]
For TransUnion’s Spiegel, Human Oversight Will Be the Governor on AI’s Engine
SAN JUAN, Puerto Rico — As artificial intelligence reshapes the marketing ecosystem, a new hierarchy of influence is emerging. While automation will inevitably handle more of the day-to-day campaign mechanics, some think this will put a premium on the uniquely human ability to unearth consumer insights, build brands, and craft campaigns rooted in a deep [...]
X is putting up paywalls to turn your multi-tweet posts into “Exclusive Threads”
Back when X was still known as Twitter, long, rambling threads were often met with ridicule. In 2026, however, X is realizing that those serialized posts can function as a revenue stream, so it's giving its creator community an additional way to unlock monetization. Exclusive Threads, as the new product is known, lets users put portions of their tweetstorms behind paywalls. X is positioning Exclusive Threads as part of what it calls "Creator Subscriptions 2.0". The revamped version of the program launched in 2023 is intended to provide "powerful new tools to grow your subscribers and earn more," according to a tweet from the X Creators account. Visit Tubefilter for more great stories.
DoorDash wants to go viral once a month. So it hired Duolingo’s former social media head.
DoorDash has a new advertising strategy: Go viral once a month. That’s far easier said than done, but the food delivery company–which appears to be paying drivers less than ever and just rolled out delivery robots so it doesn’t have to pay humans at all–has hired a new Head of Social to make it happen. […] Visit Tubefilter for more great stories.
Have you heard? Valkyrae introduces Squeex’s NYU scholarship while Indonesia adds to teen social media bans.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, streamers teamed up to kick off a scholarship, trick shot stars made a big hire, and the wave of teen social media bans arrived in Southeast Asia. Creator commotion Valkyrae visited NYU with Squeex to announce a scholarship named for him. Visit Tubefilter for more great stories.
Blend Enters Mexico as a Strategic Client Market and Operational Center, Deepening Collaboration with AWS to Accelerate Enterprise AI Across the Americas
Blend, a leading provider of AI-powered data science and analytics services, announced the formal launch of its expanded Mexico operations, establishing a strategic hub to drive enterprise AI transformation for Mexican clients and, through its nearshore capabilities, accelerating delivery across the broader region. With an established office in Polanco in Mexico City and a growing […]
The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?
You likely breathed a sigh of relief when the timeline for the cookie death got pushed back. But that was just the warm-up act. Privacy laws are fracturing the internet into dozens of tiny legal zones. Trying to manage compliance manually with a spreadsheet is now a fast track to a lawsuit. To survive this […]
CobbleStone Software Announces Major VISDOM AI Enhancements to Accelerate Contract Review and Collaboration
CobbleStone® has released major VISDOM AI and collaboration enhancements that dramatically improve document processing speed, in‑editor intelligence, and more for legal and contracting teams. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is proud to introduce substantial enhancements to its VISDOM artificial intelligence and collaborative document workflows. The update […]
Medallia Releases 2026 State of Customer Experience Report: 66% of Brands Believe CX is Improving, Only 17% of Consumers Agree
Data shows a dramatic rise in AI use for CX, though consumers still rely on human support when needs are more complex Operational silos stall CX progress – data collection increases while 30-40% of departments fail to act on critical customer insight Medallia Inc., the global leader in customer and employee experience, released its 2026 […]
WHOOP Selects Viant as Strategic Ad Platform
Move Accelerates Business Performance Leveraging Viant’s Connected TV Expertise Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand’s continued growth through true household-level CTV activation […]
B2 Communications Adds AI Search Specialization
Expanded content strategy services help business leaders strengthen visibility as search behavior shifts toward AI-driven discovery B2 Communications is expanding its services to include content optimization designed to help businesses improve their discoverability across traditional search engines, AI-driven platforms and evolving “answer engines.” “As search behavior continues to evolve, brands need content that is not […]
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Veteran SaaS leader joins as enterprises seek measurable return on customer data in the AI era Amperity, a leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, […]
BrightEdge Data Reveals New AI Brand Risk for CMOs: Google AI Overviews Are 44% More Likely to Criticize Brands Than ChatGPT
ChatGPT 13 times more likely than Google to go negative near the point of purchase, influencing buyer decision BrightEdge, the global leader in enterprise SEO and AI-driven digital performance, released new data showing that AI search engines are actively evaluating brands, with each engine behaving differently. Google’s AI Overview is 44% more likely than ChatGPT […]