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10,194 articles covering the AdTech ecosystem
Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. The post Why marketing automation platforms are becoming decision engines appeared first on MarTech.
Why customer service determines the ROI of your marketing spend
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. The post Why customer service determines the ROI of your marketing spend appeared first on MarTech.
Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat
Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question […] The post Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat appeared first on AdExchanger.
D&AD hires David Patton as CEO
Dara Lynch stepped down last year after 18 years.
The 2026 A List: 'Massive fuckin' traitors', 'Method Pitchers' and AI-induced boredom
The musings of this year's A List cohort – on everything from their favourite pitching outfit to the future of advertising – are amusing, perceptive and sometimes downright outrageous.
It’s the Campaign A List 2026
The exclusive online directory reveals the thoughts on life and work of more than 200 leaders.
Shelter selects UK media agency
Appointment follows review which launched in 2025.
Rob Bovington and James Menzies launch comedy-led creative studio Pointy Stick
Rebecca Fennelly, former global marketing and communications director at Brainlabs, also joins as growth director.
New judges announced for Audio Advertising Awards as deadline looms
Judges from The Guardian, BBC Creative, Global, Radiocentre and more join this year's panel.
Wieden & Kennedy London wins Fever-Tree global creative account
Creativebrief managed the review.
Super Bowl LX ad trends: ‘Celeb Bowl,’ AI, nostalgia (again), potty humor and A-List film directors
The big themes that showed up creatively (and not so creatively) during the Big Game.
Winter Olympics reveals marketing choices shaping sport’s future
Global warming's impact on the Winter Olympics should give would-be sponsors pause for thought. Brands should think long-term, by contributing to and protecting the fragile ecosystem rather than accelerating its demise.
Mini global campaign stars carwash worker fantasising about driving its cars
Campaign is Jung von Matt's first major work for the brand since winning the account in 2025.
Super Bowl LX ads review with David Kolbusz, Helen Rhodes and Josh Green
Campaign asks creatives how they rate this year's Super Bowl ads.
IPA Census: headcount drops 14.3% at creative agencies
Biggest falls in staff numbers among men and those who were under the age of 25.
IPA Census: proportion of women in C-suite roles surpasses 40% for first time
Report also reveals ethnic minority representation at C-suites level grew to 12.7% in 2025.
Starcom sits top of preliminary 2025 EMEA media league
Meanwhile, Publicis Groupe tops holding company table.
Ex-Bidstack exec and associate fined £100,000 for insider dealing
Fines issued by the Financial Conduct Authority for wrongdoing in 2021.
Warburtons and Morgan Freeman break fourth wall celebrating 150th birthday
Campaign created by Joyful & Triumphant.
Uncovered wins McVitie's owner social media account
Ingenuity+ managed the pitch for the Jaffa Cakes and McVitie's owner.
Teads UK boss launches performance agency
Justin Taylor was managing director of Teads UK for almost 11 years.
State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers
Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...] The post State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers appeared first on ExchangeWire.com.
Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes
In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe The post Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes appeared first on ExchangeWire.com.
Which Super Bowl LX Ads Are Still Winning After the Final Whistle?
Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...] The post Which Super Bowl LX Ads Are Still Winning After the Final Whistle? appeared first on ExchangeWire.com.