News

Life, Ads and Planet Google…

Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is... The post Life, Ads and Planet Google… appeared first on ExchangeWire.com.

How BBDO is rethinking its US leadership and strategy with the addition of FCB

BBDO Global CEO Nancy Reyes and Global Chief Creative Officer Chris Beresford-Hill discuss the strategy behind the changes.

Inside Gatorade’s high-stakes brand reinvention

Gatorade Chief Brand Officer Anuj Bhasin on reviving “Is It In You,” becoming moment-centric and simplifying hydration.

CMOs are deploying AI in the wrong places

The real gains will come not from content bit from fixing the marketing data underneath it.

What stopped working in marketing—and what leaders are doing instead

Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and format strategy.

Kotex debuts global ‘Own Your Flow’ campaign with Juan Cabral-directed ad

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

How GEO Startup Evertune Found Its Way Back To Programmatic Targeting

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.

Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce

Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.

In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping

AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.

Future of TV Briefing: CTV identity matches are usually wrong

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

AI is changing how retailers select tech partners

The quick rise of artificial intelligence-powered tools has reshaped retailers' process of selecting technology partners for anything from marketing to supply chain to merchandising.

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.

WTF are tokens?

When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.

Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads

No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher content while sucking up their traffic – a lose-lose for pubs. But Amazon is now planning to launch a marketplace […] The post Amazon Has A Pitch To Pay Pubs; How Lax US Laws Enable Targeted Gambling Ads appeared first on AdExchanger.

In Platforms We Trust?

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way […] The post In Platforms We Trust? appeared first on AdExchanger.

Boston Beer CMO Lesya Lysyj to depart as brands face growth pressure

Lesya Lysyj to exit after seven years; marketing team shifts to interim structure as brewer seeks return to growth mode.

Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever

The 2026 Super Bowl was down around 2.8 million viewers from last year.

Ad Age crossword archive—play them all

Play Ad Age crossword puzzles packed with clues on agencies, brands, campaigns and more.

Kotex - Own the Flow - 90s

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

Amazon Expands Sports Ad Playbook Heading Into Upfront

The company expects more multi-sport buys and live opportunities for advertisers.

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

Make 2026 The Year Your Business Thrives On Reddit [Webinar] via @sejournal, @hethr_campbell

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively harming your brand. We’re past the point of debating whether brands should be on Reddit. That part’s settled. This session is about how to navigate Reddit the right way. And, we’re going to show you exactly how to do it! I am super excited to […] The post Make 2026 The Year Your Business Thrives On Reddit [Webinar] appeared first on Search Engine Journal.

Mental Health Coalition Launches Teen Safety Ratings for Online Platforms

The Mental Health Coalition (MHC), a nonprofit aimed at socialising, normalising, and destigmatising mental health, has today announced the launch of 'Safe Online Standards' (S.O.S), a new standards and ratings system designed to help protect teen mental health online. The initiative has received significant voluntary support from major tech companies including Meta, Google/YouTube, TikTok, Snap, Read More