News

SB2026 - Final - Volkswagen - The Great Invitation - 30s

How to build a Super Bowl social media war room that wins fragmented attention

Several social media experts across brands and agencies offer guidance for social media teams during the Super Bowl, from which platforms to focus on to how to identify trending topics during the Big Game.

Gatorade - No ordinary athlete - 30s

SB2026 - Teaser - DraftKings blooper - 27s

SB2026 - Final - MAHA Center - Processed Food Kills - 30s

SB2026 - Final - Dunkin' - Good Will Dunkin' - 60s

Cadillac F1 in TImes Square - 45s

Mike Tyson Super Bowl ad for ‘Real Food’ draws industry’s ire

A group representing major food companies criticized a Super Bowl ad starring Mike Tyson and funded by the MAHA Center.

Super Bowl 2026 ads—the brands, agencies and creative strategies shaping the game

Tracking the latest Super Bowl commercials and teasers—the brands, agencies and creative strategies shaping the game.

SB2026 - Final - ai.com - 30s

AI.com to run Super Bowl ad promoting agentic platform for everyday consumers

Crypto.com founder and CEO Kris Marszalek is behind the new brand.

WeatherTech - Tada - 30s

Life360 Taps Into Parental Anxiety With Dark Humor in Super Bowl Ad

Life360's Super Bowl ad captures the anxieties of modern family life with dark humor.

How YouTube Is Taking Super Bowl Ads Beyond a 30-Second Play

Inside YouTube's strategy to blitz the Big Game with surrounding content.

Week of Jan. 26 Evening News Ratings: World News Tonight and Nightly News Grow

WNT and Nightly News both had over a million viewers in the Adults 25-54 demo.

Wix Hails New Era of Web Design in Super Bowl Return

Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design.

Week of Jan. 26 Morning News Ratings: Today Stays in First

Today and GMA saw week-to-week growth in both measured categories.

NBC Celebrates 100 Years With Super Bowl Promo

NBC honors the historic anniversary with Big Game and Olympics promos

Week of Jan. 26 Cable News Ratings: Networks Record Double-Digit Primetime Gains

Fox News remained the most-watched cable news network during primetime and total day.

Streaming Ratings, Week of Jan. 5: Stranger Things and Landman Still Lead

Four titles had over a billion viewing minutes

Beyond the Spot: How Today’s Brands Can Win the Super Bowl

The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.

EXCLUSIVE: FTC Probe Expands to IAS Over Alleged Ad Boycotts, Lawsuit Reveals

Disinformation research group says the FTC ordered it and IAS to hand over business records.

AI could unlock $30B for marketers, if we fix measurement first

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if we fix measurement first appeared first on MarTech.

US B2B marketers have the biggest budgets and the lowest confidence

55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. The post US B2B marketers have the biggest budgets and the lowest confidence appeared first on MarTech.