News
20,371 articles covering the AdTech ecosystem
How Manscaped Used AI to Evolve Beyond Ball Memes
The brand shared how it transformed its social presence at Social Media Week 2026.
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities with TVision’s second-by-second “eyes-on-screen” measurement, aiming to give advertisers a more objective view of what actually works across TV. In [...]
Kelly Marie Tran, Rob Benedict Lead iHeartPodcasts Scripted Drama ‘Saigon’ Set During Vietnam War
Kelly Marie Tran and Rob Benedict lend their voices to “Saigon,” a new scripted drama podcast for iHeartMedia’s iHeartPodcasts billed as “an epic story of love, war and power set against the backdrop of 20th century Vietnam.” Based on the bestselling novel by Anthony Grey of the same name, “Saigon” is narrated by Tran (whose […]
Why Refusing to Change the Format Led Subway Takes to Viral Success
Kareem Rahma talks about how he keeps brand collaborations authentic at Social Media Week.
Albertsons looks to store remodels and technology to juice growth
The supermarket chain spent over $1.8 billion on capital expenditures during fiscal 2025 and expects that figure to be at least $2 billion this year.
Levi’s CEO on AI, sticking to values
Michelle Gass took the stage at the Semafor World Economy conference in Washington, D.C., to discuss the brand’s heritage and evolution.
Pacsun brings its PS Vintage program to stores
Initially launching in 16 locations, the concept will offer customers thousands of secondhand apparel pieces, from hoodies to denim.
Walmart to modernize Great Value private label design
The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.
Mirakulo and INVIDI Technologies Announce Strategic Global Partnership to Advance Addressable Advertising Across Broadcast Platforms
Mirakulo, a leader in next-generation digital TV software, and INVIDI Technologies, a global pioneer in targeted, addressable advertising solutions, announced a strategic cooperation to deliver joint advertising solutions across multiple markets, focusing initially on the Americas, Japan and Southeast Asia. Mirakulo and INVIDI Technologies announce a strategic cooperation to deliver joint advertising solutions across multiple […]
Fathom Unveils Major Platform Update, Adding Bot-Free Capture, Account-Wide Meeting Insights, and Widely Expanded LLM Integrations
Meeting capture platform becomes the most flexible on the market with new features, including in-person call capture, increased customizability, and integrations with Claude and ChatGPT Fathom, the AI meeting partner that helps teams capture, search, and act on what happens in meetings, announced a set of updates that expand the platform to give more choice […]
Adobe Ushers in a New Era of Creativity with New Creative Agent and Generative AI Innovations in Adobe Firefly
New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps and generative AI models in a single conversational interface Adobe Firefly expands AI video and image editing with studio-quality audio, advanced color controls […]
Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform
Delivering Advertisers an Unbiased View of the TV Landscape and a Clearer Path to Results Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV. “With TVision, […]
AI Adoption Surges — But Quality Is Slipping, New Applause Report Finds
Hallucinations rise, AI autonomy increases and traditional QA struggles to keep pace Applause, the global leader in managed software testing services and digital quality, released its fourth annual State of Digital Quality in Testing AI report, revealing that while AI adoption is accelerating across enterprise and consumer markets, the quality of those experiences is not keeping […]
ZINFI Launches Industry’s First Comprehensive Directory of Partner Technology Companies and Ecosystem Consulting Experts on ZINFI.AI
New Searchable Directory on ZINFI.AI Gives Channel Management and Partner Ecosystem Management Leaders a Single, Curated Resource to Evaluate 250+ Partner Technology Vendors and 100+ Top Consulting Firms Across the Complete Partner Lifecycle. ZINFI Technologies, Inc., the #1 user and analyst rated channel management and partner ecosystem management platform for technology and manufacturing companies and […]
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organization to implement Nielsen’s MDE offering at scale. Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a global leader in audience measurement and […]
Shutterstock Expands Commercial-Ready GenAI Solutions with AI Video Generator
An integrated creative system where premium content and AI converge to deliver high-quality, licensable outputs Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions, announced the launch of its AI Video Generator, which brings together leading text- and image-to-video models in one unified solution. By combining powerful video generation models with one […]
Why Dr. Squatch’s first major deodorant campaign stars Megan Fox
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
Adidas reviews £377m global media account
WPP Media’s EssenceMediacom is the incumbent.
Watch the newest commercials from Chase, Skittles, Chewy and more
Skittles hypes Skittles Gummies Fuego.
3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics
Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.
FTC Orders WPP, Publicis, and Dentsu to Stop Alleged Brand Safety Collusion
WPP, Publicis, and Dentsu agree to halt coordinated ad restrictions tied to political viewpoints after regulators say industry standards fueled a de facto boycott of conservative media.
Megan Fox Puts Men Through Deodorant School for Dr. Squatch
Dr. Squatch enlists actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant.
Save A Lot revamps its value-focused Hispanic private label offerings
The discounter consolidated the assortment and is adding new products under its new La Tierra de Sabores label.
Inside Giant Food’s strategy for linking healthy eating with affordability
The Mid-Atlantic supermarket chain’s team of nutritionists produces weekly podcasts that offer advice on how to create healthy meals using items the grocer has on sale.