News
20,371 articles covering the AdTech ecosystem
Are retailers ready for what the weight-loss boom requires?
The era of GLP-1 and similar drugs goes beyond consumers refreshing their closets, and merchants are going to need a new mindset.
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
Chief Marketing Officer Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
SamsonPR Launches AI Visibility Index™ to Help Tech Companies Win in AI-Driven Buyer Discovery
New offering measures how companies appear, rank and are recommended across AI platforms increasingly used for search and vendor research SamsonPR, the growth public relations agency focused on B2B technology marketplace visibility, influencer engagement and demand acceleration, today announced the launch of the SamsonPR AI Visibility Index™, a new proprietary offering designed to help companies […]
MarTech Acquisition: Viant to Acquire TVision
The acquisition will allow Viant to deliver advertisers an unbiased view of the TV landscape and a clearer path to results Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence […]
Demandbase Debuts Demandbase AI, the Pipeline Engine for Modern GTM Teams
The unveiling of Demandbase AI marks a definitive platform evolution that turns GTM goals into coordinated action across the entire go-to-market Today at its annual customer conference, GO London, Demandbase set a new standard for the AI GTM era with the debut of Demandbase AI. As the definitive pipeline engine for modern go-to-market teams, Demandbase AI represents […]
‘Looksmaxxing’ Influencer Clavicular Recovering After Being Hospitalized for Suspected Overdose: ‘Just Got Home. That Was Brutal’
Braden Peters, better known as “looskmaxxing” streamer Clavicular, was reportedly hospitalized in Miami on Tuesday night. He is believed to have suffered an overdose while livestreaming. Miami Fire told CBS News they had responded to reports of a 20-year-old man with a possible overdose. Clavicular was reportedly behaving oddly on Tuesday night during a livestream […]
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
The Modern SEO Center Of Excellence: Governance, Not Guidelines via @sejournal, @billhunt
Replace optional SEO guidelines with enforceable governance to ensure consistent signals and scalable visibility across the enterprise. The post The Modern SEO Center Of Excellence: Governance, Not Guidelines appeared first on Search Engine Journal.
Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades. The post Google Is Replacing Dynamic Search Ads With AI Max appeared first on Search Engine Journal.
The AI Slop Loop via @sejournal, @lilyraynyc
New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information. The post The AI Slop Loop appeared first on Search Engine Journal.
Anglian Home Improvements unveils brand refresh by The Gate
“The nation’s favourite” celebrates the trust Anglian Home Improvements has earned over the past 60 years.
Duracell powers another GOAT, Lionel Messi, ahead of the World Cup
The effort includes a 30-second spot, limited-edition packaging and a summer sweepstakes for soccer fans.
Abbey Klaassen is leaving Dentsu Creative to join Tinuiti
Abbey Klaassen succeeds Zach Morrison, who will step back from the CEO role after 21 years leading Tinuiti.
How Dentsu Creative is rethinking its US leadership
Dentsu Creative names a CEO of the Americas, expanding the role beyond the U.S.
Meta Has Made Child Exploitation a Cost of Doing Business
Meta has not only survived multiple scandals, its advertising revenue continues to creep up.
Google is Migrating Dynamic Search Ads to AI Max
Google is forcing advertisers using Dynamic Search Ads to switch to AI Max.
Brita’s Unhinged Shark Reveals 4 Lessons About Winning Over Gen Z
A singing shark helped legacy brand Brita connect with Gen Z.
The Critics Who Panned Justin Bieber’s Coachella Set Missed the Point
Justin Bieber didn’t stage a concert that underdelivered. He staged a different format entirely.
SharkNinja Hires Clinique’s Elizabeth Nolan as Chief Creative Officer
Her appointment follows Michelle Crossan-Matos joining as growth chief last year.
Calling All Soccer Fans: Axe Wants to See Your Craziest Game Day Outfits
NFL fans think they’re pushing the envelope with a wig and a little face paint. But they should take notes from FIFA fans, who know how to dress far crazier—and […]
Why the Inbox Is the New Algorithm
At Social Media Week, marketers and media executives made the case for an inbox-first strategy.
Creating meaningful moments across the customer journey
Digital noise makes it harder than ever to connect. Join us on May 6 to learn how to scale your engagement without losing the human touch. The post Creating meaningful moments across the customer journey appeared first on MarTech.
IAB adopts Amazon framework to improve programmatic signals
A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising. The post IAB adopts Amazon framework to improve programmatic signals appeared first on MarTech.
Lessons from a first-time CMO
The CMO role offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned. The post Lessons from a first-time CMO appeared first on MarTech.