News
20,257 articles covering the AdTech ecosystem
Does AI-mageddon beckon?
To answer the question in the headline it makes sense to look back on AI’s impact so far.
Morrisons TV ad for hot cross buns to air in LHF watershed
Campaign was created by Leo UK in partnership with Zenith UK.
X advertiser boycott lawsuit dismissed
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
Cadbury transforms press ads into packaging to help disguise Easter eggs
VCCP created the work.
Toxic positivity or doom and gloom? Why times like these require a new leadership style
Passive reassurance isn’t a leadership strategy.
Serviceplan Group UK hires social team from Atomic London
The four appointments follow a “growing client demand for social and creator expertise”.
Anomaly hires David Toussaint as first European head of comms strategy
David Toussaint was previously global head of strategy and creative communications strategy for The Coca-Cola Company at Grey.
RTL Offers Concessions to Speed Up Sky Deutschland Takeover Clearance
RTL Group has offered concessions to the European Union relating to its planned takeover of Sky Deutschland, in an effort to address competition concerns and speed up the approval process for the deal, Reuters reported this morning. Details of these concessions haven't been disclosed, though sources close to the deal told Reuters that one option Read More
The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up?
In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading […] The post The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? appeared first on AdExchanger.
The grocery tech breakthrough happening at regional retailers
The biggest advances in grocery tech are coming from unified platforms, not bigger budgets.
Retail’s hidden margin risk isn’t external, it’s operational
Small financial inconsistencies at scale are quietly compounding into material loss.
AdLift Launches Advanced Sentiment Analysis in Tesseract as AI Reshapes Brand Perception
AdLift, a global digital marketing agency, announced the launch of an advanced Sentiment Analysis feature within its proprietary AI visibility platform, Tesseract. Why now? AI-driven search is rapidly changing how brands are discovered and evaluated. Industry research shows that over 60% of search experiences now end without a website click, as users increasingly rely on […]
AI Enhances CRM Automation, Orchestration, ISG says
Companies must transform CRM architecture to benefit from advanced platforms that improve marketing, sales, services, new research says Customer relationship management software plays an increasingly central role in enterprises, enhancing customer engagement to maximize growth and profitability, according to new research from global AI-centered technology research and advisory firm Information Services Group (ISG) . Companies […]
How to turn the insights you already have into better commercial outcomes
Your best decisions depend on insight you already have — if you can use it in time.
The battle for attention on CTV: Premium video platforms vs. YouTube
CTV investment is growing, here's how marketers can ensure every dollar counts.
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend via @sejournal, @martinibuster
Why Google's new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent The post Why New Google-Agent May Be A Pivot Related To OpenClaw Trend appeared first on Search Engine Journal.
School Reports 2026: Which agencies improved their marks?
In total, 22 agencies improved their School Reports score this year.
Samsung UK appoints strategic gaming partner
Appointment follows a competitive pitch.
How Publishers are Balancing AI Fear with Opportunity
In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech… The post How Publishers are Balancing AI Fear with Opportunity appeared first on ExchangeWire.com.
8 key agency and marketing job moves—and why they matter
Here are the executive moves you need to know this week.
A safety lifeline is disguised as ordinary product ads in Toronto campaign
Victim Services Toronto and 72andSunny launch a covert out-of-home campaign to grow a gender-based violence program.
What the viral success of ‘Fruit Love Island’ reveals about brand AI credibility with Gen Z
The viral "Fruit Love Island" TikTok series has racked up more than 200 million views and earned the account behind the series over 3 million new followers.
How brands can help Gen Z find fulfillment beyond curated feeds
Three principles brands can follow to help Gen Z turn digital discovery into an opportunity for belonging.
ADWEEK Introduces the Marketing Vanguard Newsletter: Your Definitive CMO Digest to Getting Stuff Done
This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our weekly Marketing Vanguard podcast; our annual Marketing Vanguard Awards list; and curated content and dialogs, with membership at the center.