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20,251 articles covering the AdTech ecosystem
Google Gemini Sends More Traffic To Sites Than Perplexity: Report via @sejournal, @MattGSouthern
Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows. The post Google Gemini Sends More Traffic To Sites Than Perplexity: Report appeared first on Search Engine Journal.
Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings
Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions. The post Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings appeared first on AdExchanger.
Five Questions To Ask Before Handing The Keys To Your Programmatic Partner
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part. The harder part is admitting what your checklist can’t tell you. Plugging in cleanly doesn’t reveal whether […] The post Five Questions To Ask Before Handing The Keys To Your Programmatic Partner appeared first on AdExchanger.
The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads
Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week! The post The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads appeared first on AdExchanger.
Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief
Referral traffic is drying up, and for local news publishers, the impact is inescapable. AI-generated answers are replacing clicks, pushing links further down the page or removing the need to visit a site altogether. The trend accelerated traffic downturns caused by social platforms locking engagement inside their walled gardens. For smaller publishers whose revenue still […] The post Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief appeared first on AdExchanger.
Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.
Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
After newsroom cuts, The Washington Post turns to creator-led video deals
The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
For WBD’s Steinhauser, Agentic AI Still Early Stage But With Meaningful Momentem
SAN JUAN, Puerto Rico — The ad industry talks a lot about removing friction. Warner Bros. Discovery is trying to do it by threading agentic AI into its advertising workflows and rebuilding its ad tech stack from the ground up around open, API-driven architecture. WBD has already moved parts of its ad workflow through agentic [...]
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor via @sejournal, @AdamHeitzman
Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics. The post The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor appeared first on Search Engine Journal.
These 9 Shoptalk Conversations Are Shaping Commerce’s Future
Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.
Answer Engine Optimization: How To Get Your Content Into AI Responses via @sejournal, @slobodanmanic
This guide explains how AI systems choose content, what research says about citation patterns, and where brands should focus first. The post Answer Engine Optimization: How To Get Your Content Into AI Responses appeared first on Search Engine Journal.
Have you heard? GothamChess teaches Jynxzi, 100 eps of ‘Last Meals’, and fruity ‘Love Island’
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, a star gamer kicked off his chess journey, a YouTube food show hit the century mark, and AI-generated fruit delivered some juicy storylines on TikTok. Sports and games Jynxzi wants to be a chess master, and GothamChess will help him get there. The streamer known for his Rainbow Six: Siege content just learned how to play chess, but he's still raw, so Levy Rozman showed up on his stream to bump up his rating a few points. I don't know if Jynxzi is the next Tyler1, but he's a virtual lock for the next edition of the creator chess tournament PogChams. Visit Tubefilter for more great stories.
Ticker: Versant Looking to Acquire Vox’s Podcast Division, According to Report
Rahel Solomon departs CNN, and Scott MacFarlane has a new home.
Netflix’s “Opening Night” MLB coverage was a swing and a miss
On March 25, the first pitch of the 2026 MLB slate took place on Netflix. The streamer broke new ground by serving as the exclusive broadcaster for the season-opening matchup between the San Francisco Giants and the New York Yankees. The broadcast, which Netflix dubbed Opening Night, had tons of potential. With legends like Barry Bonds in the studio and stars like Aaron Judge on the field, Netflix had a chance to disrupt sports media in the same way it disrupted TV and movies. Instead, we got a universally derided product that was the streaming equivalent of a weak infield groundout. Let's run through some of the things Netflix got wrong. Visit Tubefilter for more great stories.
Director BenDavid Grabinski on Future of ‘Scott Pilgrim’ After ‘EX’ Video Game, Filming Two Vince Vaughns for ‘Mike & Nick & Nick & Alice’
“Scott Pilgrim” fans got another hit of their favorite world earlier this month with the launch of new beat-em-up video game, “Scott Pilgrim EX.” And there might be more where that came from. BenDavid Grabinski, who produced the Tribute Games video game in collaboration with “Scott Pilgrim” franchise creator Bryan Lee O’Malley, and previously created […]
State Street CMO John Brockelman’s Unconventional Playbook for Financial Marketing Success
The man behind “Fearless Girl” shares how finance can inspire creativity.
Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention
At the 2026 NewFronts, one marketing buzzword has been an inescapable refrain: Platforms are all about the "full funnel." That term refers to strategies that engage with consumers at every step of their journey, from discovery to intent to conversation. In a social media landscape defined by siloed feeds and short attention spans, reaching target audiences across the full funnel is no easy task, but all of the major platforms seem to believe they can be a one-stop shop for forward-thinking advertisers. Visit Tubefilter for more great stories.
Connected TV shopping got the full limelight at NewFronts
After this year’s blitz of presentations, the NewFronts could be aptly renamed ConnectedTVFronts. YouTube led the charge with a March 25 announcement that it’s expanding its Shopping affiliate program to creators with as few as 500 subscribers. Then, onstage in New York City, duos Amazon and Samsung, and Walmart and Vizio, each announced expanded partnerships […] Visit Tubefilter for more great stories.
Watch the newest commercials from Smithfield, Skittles, Jeep and more
Smithfield imagines what its pork products would say if they could talk.
‘Poppy Playtime’ Video Game Creators on Chapter 5’s Massive Launch, Film Adaptation and Plotting Chapter 6: ‘What Comes Next Has to Really Hit Hard’
Survival horror game “Poppy Playtime” launched its fifth installment Feb. 18, breaking records set by the video game franchise’s previous debuts with 110,000 units sold in the first three hours, 175,000 on Day 1 overall and 275,000 by the end of its first week of availability. From indie developer Mob Entertainment, “Poppy Playtime: Chapter 5” […]
PayPal ads take good with the bad as Will Ferrell plays dual roles of angel and devil
Campaign was created by Leo.