News
20,251 articles covering the AdTech ecosystem
Bob Schmetterer, Former Chairman and CEO of the Company That Became Havas Worldwide, Dies
Bob Schmetterer, the former chairman and chief executive officer of Euro RSCG and a founding partner of Messner Vetere Berger Carey Schmetterer (MVBCS), has died at 82. Tributes are pouring […]
Natural Grocers to staff all stores with health coaches
The coaches, who provide free nutrition education and personalized guidance, will soon be available at all 169 store locations.
The Friday Checkout: Will Dollar General’s new CEO make it more of a grocery destination?
With its appointment of a top Ahold Delhaize executive, the discounter is entrusting its future to a leader with decades of experience in the supermarket industry.
Walmart brings Sparky to ChatGPT as OpenAI rethinks Instant Checkout
OpenAI is pivoting away from handling purchases after its initial efforts failed to provide enough flexibility.
Fareway breaks ground on distribution center expansion
The Midwestern grocery chain expects the 105,000-square-foot freezer building expansion to help it better serve its stores in addition to laying the foundation for future investments in automation.
In the age of AI, Home Depot’s stores have ‘never been more relevant’
While the retailer has been ramping up its AI-powered offerings, it aims to provide a frictionless experience across a customer’s shopping journey, wherever that may be.
The Weekly Closeout: Gabe’s in search of top leadership and Home Depot’s latest acquisition
After avoiding bankruptcy, the off-pricer’s CEO and a few CFOs have left. Meanwhile, the home improvement retailer bought Mingledorff’s.
Shoe Carnival scales back rebrand
In some areas customers didn’t react well to merchandising changes after stores were converted to the Shoe Station banner.
Designer Brands brings together US, Canada retail businesses
The combined entity will give a “streamlined reporting structure,” and enable collaboration. Meanwhile, the retailer posted flat Q4 sales and a comps drop.
Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt
AI is rapidly changing how marketing gets done and Klaviyo is pushing that shift further by introducing tools that can generate and execute entire campaigns from a single prompt. With its new Composer feature and expanded AI agents, the company is moving toward a model where marketers define outcomes and software handles the execution. Klaviyo’s […] Klaviyo’s New AI Agent Builds Full Campaigns From a Single Prompt first appeared on Street Fight.
P&G’s Pritchard on how brands must navigate a new epoch in marketing
The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce and the rise of AI.
Former Atomic London staff complain to watchdog over missing pension payments
Atomic London went into administration earlier in March.
Ian Russell challenges Instagram boss to “chat” at Cannes Lions
Russell spoke during a panel discussion on social media harm at Advertising Week Europe yesterday.
NewFronts 2026—how media buyers are responding to platform pitches
Google showed off Gemini AI in Display and Video 360; Meta revealed more automation and commerce hooks; Walmart and Vizio discussed shopping on connected TVs; and more from IAB NewFronts 2026.
As AI Fears Grow, Brands Are Virtue Signaling About The Tech
Advertisers from Equinox to Almond Breeze take clear stances on the tech amid AI backlash.
Savannah Guthrie Returns to Today on April 6
Acknowledging how difficult the return will be, Guthrie says, 'I don’t know if I’ll belong anymore, but I would like to try.'
Angela Zepeda, X’s Onetime Marketing Chief, Out Amid Restructure
The social platform is reshuffling its ranks ahead of a planned $1 trillion SpaceX IPO.
VisiGEO Launches: The Tool to Make Your Brand Visible to AI
VisiGEO empowers brands to boost AI visibility and stay competitive as search shifts from SEO to AI-driven answers. In the age of ChatGPT, Perplexity, and Claude, your customers are no longer typing keywords into Google—they’re asking AI directly. The question is: when AI answers, does it mention your brand? Focus Technology Co., Ltd. today announces […]
SAP to Acquire Reltio: Make SAP and Non-SAP Data AI-Ready
SAP SE and Reltio Inc. announced that SAP has agreed to acquire Reltio, a leading master data management (MDM) software provider, to help customers make their SAP and non-SAP enterprise data AI-ready. Terms of the deal were not disclosed. Once closed, the acquisition will strengthen SAP Business Data Cloud (SAP BDC)—integral for SAP’s AI-First and Suite-First strategy—and accelerate […]
Bandwidth Partners with New Agentforce Contact Center
Bandwidth has partnered to deliver infrastructure for Salesforce’s new CRM-native, AI-driven contact center platform Bandwidth Inc., a leading global cloud communications software company, announced it has partnered with the newly launched Agentforce Contact Center. The boundaries between CRM systems, contact centers and agentic AI are beginning to dissolve as enterprises consolidate around unified cloud architectures […]
PlayStation Raises Price of PS5 to $650 in U.S.; PS5 Pro, PlayStation Portal Also See Hikes
PlayStation will increase the price of its PS5 gaming console in the U.S. to $650 beginning April 2, part of a global price hike across several Sony gaming console products. The domestic PS5 price will jump $100 from its current retail rate at $550. The digital edition will rise from $499 to $599. And the […]
Campaign Trail: Billie designed a surreal world with women in mind
The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.
Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse via @sejournal, @MattGSouthern
Google tests AI headline rewrites in Search, completes the March spam update in under 20 hours, and adds AI content labeling to structured data docs. The post Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse appeared first on Search Engine Journal.
Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History via @sejournal, @marie_haynes
Learn how the agentic web is transforming search into AI-driven action, and why SEOs must adapt beyond traditional optimization. The post Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History appeared first on Search Engine Journal.