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20,140 articles covering the AdTech ecosystem
The Design Playbook Keeping Glenfiddich on Top of the Single-Malt Scotch Market
When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]
EXCLUSIVE: Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems […]
How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows
AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary […]
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” [...]
Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski
SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency when building relationships with consumaers,” said the managing director of Chase Media Solutions during an interview with Beet.TV at the [...]
Bob’s Discount Furniture posts 17% revenue gain in 2025, plots store openings
Fresh off its IPO, the furniture retailer represents a bright spot in an otherwise challenged home sector.
Half of consumers prefer brands that don’t use generative AI, Gartner finds
Consumers who are ambivalent or distrust the technology may walk away if they feel forced to use AI, one analyst said.
Walmart to test faster renovation process for Neighborhood Markets
The retailer intends to take several stores out of service for about a month for upgrades instead of doing construction in phases over a longer period.
Lululemon adds Chip Bergh to board as North America revenue declines
The appointment is a “key acquiescence” to the demands of founder Chip Wilson, though he called the decision “underwhelming.”
Bloomingdale’s takes share from Saks Global, lifts Macy’s Inc. in Q4
“The vendor community has rallied around Bloomingdale's like never before,” Macy’s Inc. CEO Tony Spring told analysts Wednesday.
Ace of Hearts in talks to buy Atomic London-backed healthcare agency
Atomic London has entered administration.
Wendy’s conducts media review as it pushes forward with turnaround plan
The burger chain looks to stage a turnaround through better marketing and customer engagement.
Walmart and Target Are Battling to Show Up in AI Shopping Tools. Here’s How Their Strategies Compare
Breaking down the case for homegrown tech vs. partnerships.
The Rise Of Principal Media And The End Of The Agencies As We Knew Them
When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent […] The post The Rise Of Principal Media And The End Of The Agencies As We Knew Them appeared first on AdExchanger.
Redner’s launches new app as part of companywide digital upgrade
The Mid-Atlantic grocery chain said the app is part of a broader digital strategy that will include in-store kiosks and AI-powered promotions.
Brookshire Brothers makes 4 top-level promotions
The Texas-based supermarket chain named a new CFO and chief operating officer as part of the executive shuffle.
Harps Foods moves into new states with 18-store acquisition
The Arkansas-based grocer has nearly doubled its footprint over the past six years through deals like this latest one, which will introduce it to Tennessee and Kentucky.
Publix did not overcharge customers, court rules
A judge dismissed a class-action lawsuit alleging the grocer’s point-of-sale system inaccurately weighed on-sale items.
Walmart to test faster renovation process for Neighborhood Markets
The retailer intends to take several stores out of service for about a month for upgrades instead of doing construction in phases over a longer period.
Why J.C. Penney’s spring campaign bowed with a Paris, Texas fashion show
Marisa Thalberg, chief customer and marketing officer at operating parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort.
Family Dollar to pilot extra small store format in urban markets
Fresh off its separation from Dollar Tree, the discount chain is pursuing a turnaround that includes 70 initiatives across various departments.
Adaptiva Introduces Aida, an Enterprise-Safe AI Advisor for Autonomous Endpoint Management
New AI-powered platform helps IT and Security teams move from exposure insight to real-time action at enterprise scale Adaptiva, a global leader in autonomous endpoint management, announced the launch of Aida, an enterprise-safe AI advisor designed to help IT and Security Operations teams reduce exposure risk and take action across large, complex environments simply by […]
MediaScience Unveils Breakthrough AI “Ad Cloning” Technology That Enables Element-by-Element Creative Testing
New MediaPET-powered methodology allows researchers to perfectly recreate advertisements using AI, enabling precise measurement of every creative element. MediaScience announced a major breakthrough in advertising research with its latest feature, “Creative Twin™.” The company, known for its work as a global leader in media and advertising innovation, has developed a new AI-powered methodology that enables […]
Commvault Extends Enterprise Resilience to Structured and AI Data with Real-Time Governance Controls
Expansion of Data Security Posture Management and real-time Data Access Governance, powered by Satori, helps security teams reduce AI and cloud data risks Commvault, a leader in unified resilience at enterprise scale, announced an expansion of its data and AI security capabilities within Commvault Cloud, enabled via its recent acquisition of Satori. The advancements extend […]