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20,075 articles covering the AdTech ecosystem
Reign Maker Group brings in Noah Cohen’s North House Talent to join its “constellation” of creator companies
“The founder’s journey–the entrepreneurial side of building something–has always spoken to me.” That’s Noah Cohen, whose fast-growing management firm North House Talent just signed a partnership with Reign Maker Group. Cohen went all-in on North House this past December, after spending nearly five years building experience as a sports & entertainment agent and then a […] Visit Tubefilter for more great stories.
Roblox wants to cultivate more game developers with a pair of new programs
Roblox arrived at the 2026 Game Developers' Conference with big news for its community. Its new Incubator and Jumpstart programs will provide invaluable support for creators who want to ideate, develop, and share their own games. Both Incubator and Jumpstart are aimed at creators who want to work within Roblox's developer environment, but there are some key differences between the two programs. Jumpstart targets creators who lack game-making experience but want to get started. A video on the Roblox YouTube channel notes that a "great pitch" is "all you need" to be part of the Jumpstart cohort. Visit Tubefilter for more great stories.
YouTube enters next phase of deepfake crackdown with likeness detection for celebs and journalists
As YouTube continues to invest in generative AI, it is also developing the resources creators need to stay ahead of emerging technology. One of the most important tools in that defensive arsenal is a likeness detection solution that officially launched last year, with a group of eligible YouTube Partners serving as guinea pigs. Now, YouTube's likeness detection technology is entering the next phase of its rollout. Public figures like journalists and political candidates will gain access to the tool, which can find and moderate AI deepfakes as they pop up across the platform. Visit Tubefilter for more great stories.
WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing via @sejournal, @martinibuster
Gutenberg 22.7 adds features that lay the groundwork for a role as an AI publishing platform and improve the editing experience. The post WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing appeared first on Search Engine Journal.
The Trade Desk Says It’s Testing AI Campaign Creation With Claude
CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.
Netflix’s Warner Bros. Bid Failed. What Should It Buy Now?
The streamer has a war chest, rising stock price, and newfound appetite for M&A. Eight experts offer their suggestions.
Target reduces prices on 3K products to draw in busy families
The seasonal price drops include a selection of baby products, as the retailer aims to attract a demographic it lost sight of.
Netflix Could Pay as Much as $600 Million for Ben Affleck’s AI Film Start-Up: Report
Netflix, in one of its biggest-ever acquisitions, reportedly will pay up to $600 million for InterPositive, the AI filmmaking tools start-up founded by Ben Affleck. Affleck and InterPositive’s investors will earn as much as $600 million from the Netflix deal if the company meets “certain performance targets,” Bloomberg reported, citing anonymous sources. The amount that […]
Campaign Inspiring Women Awards 2026: winners revealed
Check out all the UK winners from the Campaign Inspiring Women Awards 2026, which took place at Quaglino's, London.
03102026 Purpose Marketing Hits and Misses
03102026 Purpose Marketing Hits and Misses
ARMEDANGELS Detoxdenim campaign
ARMEDANGELS Detoxdenim campaign
Audacy’s ‘Campus Files’ Podcast Returns For Season 2, Unpacking College Controversies Including Yale’s Naked Freshman Photo Scandal
Audacy’s original weekly podcast “Campus Files” has returned for a second season — with a brand-new series of investigations into scandals and controversies that have rocked higher education. “Campus Files” Season 2 premiered Wednesday (March 11) everywhere podcasts are available. New episodes will be released weekly on Wednesdays. This season, hosts Margo Gray and Ian […]
Jeremy Gan
Fandom, the world’s largest fan platform, has named Jeremy Gan Vice President of Programmatic Revenue & Partnerships. In this role, he will lead programmatic revenue and commercial strategy across all of the company’s owned and operated channels and platforms including Fandom.com, GameSpot, TV Guide, and Metacritic. Gan is based in New York and reports to Jeremy Steinberg, Chief Revenue Officer at Fandom.
The Missed Opportunity In Performance TV: Long-Term Brand-Building
TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, when marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building […] The post The Missed Opportunity In Performance TV: Long-Term Brand-Building appeared first on AdExchanger.
Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments
SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re [...]
Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’
Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO [...]
Rebecca Minkoff footwear comes to QVC
Additionally, the fashion designer’s RM Studio x Rebecca Minkoff spring ready-to-wear collection is available exclusively at QVC.
Snapchat Is Honoring DJ Khaled With a ‘Lifetime Achievement Award’ at Its First-Ever Snappy Awards
The latest craze among creator platforms? Inventing their own awards shows to honor the most popular and creative people cranking out content on their apps. Snapchat on Wednesday announced the nominees for the first-ever Snappy Awards Show. The nominees across 21 categories “embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, […]
How Celsius is building brands — not just beverages — as growth surges
Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.
WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address via @sejournal, @martinibuster
WordPress issues second security release 6.9.4 to address vulnerabilities that version 6.9.2 apparently failed to patch. The post WordPress Security Release 6.9.4 Fixes Issues 6.9.2 Failed To Address appeared first on Search Engine Journal.
Omnicom hoovers up Dyson's $500m global media account
WPP, Publicis and Omnicom battled for the business in the final round.
3 Game-Changing Suntory Campaigns From François Bazini
The marketer reflects on taking Schweppes to space and bringing Ribena home.
Week of March 2 Morning News Ratings: Today Only Show to Grow in Total Viewers
Today extends its lead.
From rented audiences to engaged communities: Why participation is the new moat for publishers
Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regarding social media. Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded […]