People

CEO of the Media Rating Council since 2011, George Ivie is the foremost authority on advertising measurement standards, having shaped the industry's foundational rules on viewability, invalid traffic, and cross-media measurement.

Seasoned tech executive and AdTech investor known for leading Shazam's growth and now actively shaping the AdTech and MarTech landscape through board and advisory roles.

Founder of Adap.tv (acquired by AOL for ~$405M) turned venture capitalist; one of AdTech's most respected operator-investors shaping programmatic video and MarTech.

Co-founder of Beeswax, the customizable DSP infrastructure platform acquired by Comcast/FreeWheel in 2021 that redefined transparency and flexibility in programmatic bidding.

Chief Product Officer at Innovid driving CTV advertising innovation through dynamic creative optimization, cross-platform measurement, and data-driven personalization at scale.

Co-founder and CEO of Aqfer, Gowthaman Ragothaman is a veteran AdTech operator building enterprise-grade data management and identity infrastructure for the privacy-first era.

The architect of Netflix's advertising business, Graham Mudd brought Meta-scale ad expertise to build one of the most anticipated new ad platforms in streaming history.

Mobile advertising executive and creative optimization advocate at Kargo, known for bridging programmatic technology with brand storytelling and championing higher creative standards in mobile AdTech.

Serial entrepreneur who built and sold two landmark AdTech companies — ClickAgents ($40M) and BlueLithium ($300M to Yahoo!) — before age 26, pioneering behavioral targeting and programmatic advertising.

Leads Verve Group, a major mobile-focused AdTech company formed through multiple acquisitions. Has been driving consolidation in the mobile advertising space and expanding into CTV.

VP of Product Management at PubMatic driving publisher monetization strategy, identity solutions, and privacy-first programmatic innovation at one of AdTech's leading independent SSPs.

Media entrepreneur and CEO of Insider Inc. who transformed digital publishing economics and advertising models, bridging Wall Street financial acumen with digital media innovation.

President & CEO of Dentsu Group, one of the world's top five ad holding companies, driving a sweeping 'One Dentsu' transformation that unifies creative, data, and technology capabilities for global clients.

Ian Trider leads product innovation at Magnite, one of the world's largest independent SSPs, with deep expertise in CTV advertising infrastructure and programmatic supply-side technology.

Co-founder and CEO of Wurl, the CTV distribution and advertising platform that has become essential infrastructure for streaming TV monetization at scale.

Top-ranked Wall Street analyst at Oppenheimer whose coverage of The Trade Desk, Magnite, PubMatic, and other public AdTech companies makes him one of the most influential voices shaping investor sentiment in programmatic advertising.

Chief Revenue Officer at Magnite, the world's largest independent SSP, driving global revenue strategy across CTV, mobile, and desktop programmatic advertising.

Jade Yeban leads cross-media measurement standards at IAB, shaping the frameworks that define how the advertising industry measures and values media across fragmented platforms.

CEO of Smaato, one of the world's largest independent mobile advertising platforms and SSPs, now part of Verve Group's growing programmatic ecosystem.

Senior Reporter at AdExchanger who has become one of adtech's most-read journalists, known for breaking news on programmatic advertising, privacy regulation, and identity solutions.

President of Comcast Advertising, James Rooke is one of the most influential executives shaping the convergence of TV and digital advertising at scale.

Founder and CEO of Scope3, the AdTech industry's leading carbon emissions measurement platform — the person most responsible for putting sustainability on the programmatic advertising agenda.

President of Beeswax (Comcast), Jared Belsky is a programmatic advertising veteran known for championing transparency and control in DSP technology, with roots in building agency-side ad tech capabilities at 360i.

Co-founder and CEO of Kevel, the API-first ad serving infrastructure platform empowering brands to build custom ad servers and pioneering the retail media technology stack.