Amazon Brand+

Seattle, Washington, United States · Founded 2025

10001+ employees · AMZN

Sourced & current · updated May 11, 2026

Companion to Performance+, launched globally 2025 at unBoxed. AI-driven brand-awareness campaign type within Amazon DSP.

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Video Advertising Platform

Amazon's AI-automated brand awareness campaign product within Amazon DSP, positioned as a direct competitor to Meta Advantage+ and Google's AI-driven brand solutions

Ownership

Parent: Amazon DSP