Amazon Performance+

Seattle, Washington, United States · Founded 2024

10001+ employees · AMZN

Sourced & current · updated May 11, 2026

AI-driven campaign type within Amazon DSP for off-Amazon performance. Launched March 2024; globally available since Oct 2024. Reports 30-90% lower CPAs vs traditional campaigns.

Where they sit

Stack tier: Infrastructure & Data (B)

Demand Side Platform (DSP)Performance Marketing

Amazon's AI-automated performance campaign product competing directly with Google Performance Max and Meta Advantage+ for lower-funnel advertising budgets

Ownership

Parent: Amazon DSP