Barometric

Mobile-focused programmatic advertising platform serving app publishers

Barometric was a mobile advertising technology company that operated a real-time bidding (RTB) platform designed specifically for mobile app monetization. The company provided programmatic advertising solutions that enabled mobile app publishers to maximize their ad revenue through automated auction-based ad serving, while giving advertisers access to premium mobile inventory. Barometric's platform focused on delivering high-quality mobile ad experiences with an emphasis on performance and yield optimization. The company was acquired by Tremor Video (now Tremor International) in 2015, which sought to expand its mobile advertising capabilities and strengthen its position in the programmatic video advertising market. Following the acquisition, Barometric's technology and team were integrated into Tremor Video's broader advertising platform. The acquisition was part of the consolidation trend in the mobile advertising industry during the mid-2010s, as larger ad tech companies sought to build comprehensive programmatic solutions across multiple channels and formats.