Brandwatch Consumer Research

Leading enterprise social listening and consumer intelligence platform within Cision's portfolio

Brandwatch Consumer Research is a leading social media listening and consumer intelligence platform that helps brands understand and engage with their audiences through the analysis of online conversations. The platform aggregates data from millions of online sources including social media platforms, blogs, forums, and news sites, using AI and machine learning to deliver actionable insights about consumer sentiment, brand perception, and market trends. Originally founded as an independent company, Brandwatch was acquired by Cision in 2021 for approximately $450 million and continues to operate as a distinct product within Cision's consumer intelligence portfolio. The platform serves enterprise brands, agencies, and organizations across various industries, providing tools for social listening, audience analysis, content marketing, and crisis management. Brandwatch's technology processes billions of conversations in multiple languages, offering real-time monitoring and historical analysis capabilities. The acquisition by Cision integrated Brandwatch's social listening capabilities with Cision's media monitoring and PR tools, creating a comprehensive consumer intelligence solution. Brandwatch maintains its brand identity and continues to develop its platform with advanced features including image recognition, demographic analysis, and predictive analytics. The platform remains a key player in the social intelligence and consumer insights space, competing with other major platforms while benefiting from Cision's broader market reach and resources.