Brandwatch Falcon.io

Leading social media management platform integrated within Brandwatch's consumer intelligence suite

Falcon.io is a comprehensive social media marketing platform that provides tools for social media management, customer engagement, audience insights, and content marketing. Founded in Copenhagen in 2010, the platform serves brands and agencies with an integrated suite that includes social media publishing, community management, social listening, influencer management, and analytics. In 2019, Falcon.io was acquired by Cision, and subsequently in 2021, Cision (including Falcon.io) was acquired by Brandwatch. The platform now operates as part of Brandwatch's social media management suite, combining Falcon.io's engagement and publishing strengths with Brandwatch's consumer intelligence and social listening capabilities. The merged entity serves enterprise and mid-market clients seeking unified social media management and consumer intelligence solutions. As part of Brandwatch, Falcon.io continues to provide its core social media management functionality while being integrated into a broader digital consumer intelligence ecosystem. The platform emphasizes unified customer experiences across social channels, data-driven decision making, and streamlined workflows for social media teams. It serves major brands across industries including retail, financial services, hospitality, and telecommunications, offering capabilities that span the entire social media lifecycle from planning and publishing to engagement and measurement.