Criteo Retail Media

Leading third-party retail media platform provider serving retailers globally

Criteo Retail Media is a division of Criteo S.A., a global commerce media company, that provides retailers with technology to build and operate their own retail media networks. The platform enables retailers to monetize their digital properties by offering advertising opportunities to brands and suppliers, both on their owned channels (websites, apps) and across the open internet. Criteo Retail Media combines self-service and managed-service options, allowing retailers of various sizes to create revenue streams from their first-party commerce data while helping brands reach high-intent shoppers at critical moments in the purchase journey. The platform leverages Criteo's extensive experience in commerce advertising and AI-powered technology to deliver personalized ad experiences across display, video, and sponsored product formats. Criteo Retail Media serves as a key component of Criteo's broader commerce media ecosystem, connecting retailers, brands, and shoppers through data-driven advertising solutions. The division has positioned itself as a significant player in the rapidly growing retail media network space, competing with both retailer-owned platforms and other third-party retail media technology providers. As part of Criteo S.A., a publicly-traded company, Criteo Retail Media benefits from the parent company's global scale, extensive advertiser relationships, and advanced machine learning capabilities. The platform addresses the increasing demand from retailers to create Amazon-like advertising businesses and from brands seeking to reach consumers with high purchase intent through retail media channels.