Datapine

Mid-tier BI platform focused on ease of use and self-service analytics

Datapine was a cloud-based business intelligence and data analytics platform founded in 2012 that enabled businesses to visualize, analyze, and share their data through intuitive dashboards and reports. The company focused on making advanced analytics accessible to non-technical users through a self-service approach, offering drag-and-drop functionality, pre-built templates, and automated insights. While not strictly an AdTech company, Datapine served various industries including marketing and advertising, where its analytics capabilities were used for campaign performance tracking, customer analytics, and marketing ROI measurement. In 2019, Datapine was acquired by RIB Software SE (now part of Schneider Electric), a global provider of software solutions for the construction and engineering industries. Following the acquisition, Datapine's technology was integrated into RIB's broader enterprise software ecosystem. The platform's distinct brand and standalone operations were gradually absorbed into the parent company's product portfolio, with the original Datapine identity becoming less prominent over time as RIB focused on leveraging the analytics capabilities within its construction-focused solutions.