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Brief
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Dept Agency

DEPT® combines deep technology engineering, data science, and creative excellence to deliver measurable digital transformation and performance marketing outcomes for global brands.

Amsterdam, North Holland, NetherlandsFounded 2015Parent: Carlyle Group

Last updated May 12, 2026 by ATDb automated enrichment · Connections updated May 12, 2026

Industry
Digital Marketing & AdTech Services
Business Model
Agency
Target Market
Enterprise
Employee Count
5001-10000
Revenue Range
$500M-$1B
Parent Company
Carlyle Group
API Available
Limited
Market Position

One of the largest independent global digital agencies, competing with both holding company networks and specialist digital shops

Overview

DEPT® is a pioneering digital agency founded in the Netherlands that has grown rapidly through organic expansion and strategic acquisitions to become one of the largest independent digital agencies globally. The agency operates at the intersection of technology, creativity, and data, offering services spanning digital marketing, experience design, software engineering, AI integration, and performance marketing. With a strong emphasis on building proprietary technology alongside creative execution, DEPT® positions itself as a full-stack digital partner rather than a traditional agency. In the AdTech and MarTech ecosystem, DEPT® is significant for its ability to bridge the gap between creative strategy and technical implementation. The agency works with major platforms including Google, Meta, Amazon, and Salesforce, and has developed deep expertise in programmatic advertising, data analytics, and AI-driven marketing solutions. Its acquisition strategy has brought in specialized capabilities across performance marketing, CRM, and emerging technologies. DEPT® serves a diverse client roster including global enterprises and high-growth brands across retail, technology, media, and financial services. Backed by private equity firm Carlyle Group, the agency has expanded aggressively across Europe, North America, and Asia-Pacific, employing thousands of specialists across dozens of offices. Its independent status and technology-forward culture differentiate it from holding company networks and pure-play creative shops alike.

Products & Features

DEPT® AI Practice

End-to-end AI strategy, development, and integration services helping brands adopt generative AI and machine learning into their marketing and product workflows.

Performance Marketing

Data-driven paid media management across search, social, programmatic, and commerce channels with proprietary optimization tooling.

Experience Design

UX/UI design, digital product design, and brand experience services for web, mobile, and emerging platforms.

Technology & Engineering

Custom software development, platform engineering, and composable commerce solutions built on modern tech stacks.

Data & Analytics

Marketing analytics, data strategy, customer data platform implementation, and measurement frameworks.

Creative Studio

Brand strategy, content production, and creative campaign development integrated with performance and technology capabilities.

Key Features
Full-stack digital capabilities from strategy to executionProprietary AI and automation tooling for performance marketingGlobal scale with local market expertise across 30+ officesTechnology-native culture with in-house engineering teamsIntegrated data and analytics practiceRapid acquisition-led capability expansionStrong partnerships with major ad and cloud platforms
Use Cases
Enterprise digital transformation programsProgrammatic and paid media campaign managementE-commerce platform development and optimizationAI-powered personalization and content generationCustomer data platform implementation and activationBrand identity and digital experience designMarketing analytics and attribution modelingComposable commerce and headless CMS builds
Customer Segments
Global enterprise brandsRetail and e-commerce companiesTechnology and SaaS companiesFinancial services firmsMedia and entertainment brandsConsumer goods companiesHealthcare and pharma brands
Corporate history
  • 2015Founded
See integrations with Dept Agency (11)

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