Folloze

Leading provider of personalized B2B buyer engagement experiences, now part of PathFactory

Folloze is a B2B buyer engagement platform that helps marketing and sales teams create personalized, data-driven content experiences for their target accounts. The platform enables organizations to aggregate content from various sources and present it in customized, interactive digital experiences called "Boards" that can be tailored to specific accounts, personas, or buying stages. In August 2023, Folloze was acquired by PathFactory, a content intelligence and activation platform, creating a combined entity focused on B2B content experiences and buyer engagement. Following the acquisition, Folloze continues to operate as part of PathFactory's expanded portfolio, serving enterprise B2B organizations with account-based marketing (ABM) and sales enablement capabilities. The platform addresses the challenge of delivering relevant, personalized content at scale in complex B2B sales cycles. Folloze's technology allows marketers to create dynamic content hubs without requiring technical resources, track engagement at the account and individual level, and provide sales teams with insights into buyer intent and content consumption patterns. The acquisition by PathFactory strengthened the combined company's position in the content experience and buyer engagement market, bringing together Folloze's personalization capabilities with PathFactory's content intelligence and activation features to serve enterprise B2B marketing and sales organizations.