fullthrottle.ai

A niche but differentiated player in automotive AdTech, combining household-level identity resolution with omnichannel activation and direct mail in a market dominated by larger DSPs and automotive-specific platforms like Lotame and Polk Audiences.

fullthrottle.ai is an advertising technology platform built on household-level, first-party identity resolution. By converting anonymous website visitors into identifiable households without relying on third-party cookies, the platform enables advertisers to reach real, verified audiences across connected TV (CTV), digital audio, display, online video, and SmartMail (direct mail). Its proprietary identity graph powers an automotive-focused DSP and closed-loop outcome measurement, allowing clients to tie ad exposure directly to dealership visits and vehicle sales. The platform is purpose-built for the automotive vertical but serves agencies and mid-market advertisers more broadly. Auto dealers and dealer groups use fullthrottle.ai to re-engage in-market shoppers who have visited their websites, activating those audiences across multiple channels in a coordinated, privacy-compliant manner. The combination of digital and physical channels — particularly the SmartMail direct mail product — differentiates it from purely digital DSPs. fullthrottle.ai operates as one of two core businesses within Stream Companies, a Malvern, Pennsylvania-based firm backed by Sverica Capital Management, alongside Stream Agency, an automotive-focused advertising agency. This dual structure allows Stream Companies to offer both managed agency services and self-serve or co-managed AdTech capabilities to automotive clients, creating an integrated go-to-market proposition across technology and creative services.