Mountain View, California, United States · Founded 1998
100000+ employees · GOOGL
Google is a technology company whose zero-priced platforms — including Search, Maps, and YouTube — are funded primarily through behavioral advertising, where consumers are shown tailored advertisements while using the services.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsAI-Powered PlatformProgrammatic Platform
Dominant player across the full ad tech stack — including search advertising, display, video (YouTube), publisher ad servers (Google Ad Manager), demand-side platforms (DV360), and ad exchange (Google AdX) — making it the largest digital advertising company in the world.
Ownership
Parent: Alphabet Inc.
Subsidiaries