IBM

D · Extended Ecosystem

Armonk, New York, United States · Founded 1911

10001+ employees · IBM

Sourced & current · updated Oct 26, 2026Website unavailable

IBM is a technology company that brings together software, consulting, and infrastructure to help clients address their most critical business challenges, though its role in the advertising industry is substantial.

Where they sit

Stack tier: Extended Ecosystem (D)

Data & AnalyticsAI-Powered Platform

One of the world's largest technology and consulting companies, with a specialized advertising and AI division (IBM Watson Advertising) serving marketers and publishers at scale

Ownership

Subsidiaries

Apptio

HashiCorp

I

IBM InfoSphere

IBM iX

I

IBM Watson Assistant

I

IBM Watson Studio

Instana

Red Hat

Competitors

PwC

Salesforce

Accenture

Oracle

Deloitte

Denodo

Recent moves

• IBM acquires Silverpop for $275MVerified · 4✓Jun 30, 2014 · $275M

In their space

• Salesforce acquires Krux for $700MVerified · 4✓Nov 10, 2016 · $700M
• Salesforce acquires Buddy Media for $689MVerified · 4✓Aug 13, 2012 · $689M
• Oracle acquires Vitrue for $300M1 sourceMay 23, 2012 · $300M

Key people

J

Jonathan Adashek

SVP, Marketing & Communications