Mention

Accessible, mid-market social listening and brand monitoring tool positioned between enterprise solutions and free tools

Mention is a cloud-based media monitoring and social listening tool that enables businesses to track brand mentions, keywords, and competitors across the web, social media, forums, blogs, and news sources in real time. Founded in 2012 and headquartered in Paris, France, the platform provides actionable insights through sentiment analysis, influencer identification, and competitive benchmarking, making it a go-to solution for marketing teams, PR professionals, and agencies looking to manage their online presence. The company was acquired by Mynewsdesk, a Swedish PR and communications platform, in 2018, but continued to operate as a distinct brand and product under that ownership. Mention positioned itself as an accessible, user-friendly alternative to enterprise-heavy tools like Brandwatch or Meltwater, targeting SMBs and mid-market companies with a more affordable subscription model. Its real-time alerting capabilities and intuitive dashboard helped it carve out a loyal customer base among digital marketers and social media managers. Within the AdTech and MarTech ecosystem, Mention serves as a critical intelligence layer, helping brands understand how their messaging resonates across channels, identify emerging trends, and respond to crises or opportunities quickly. Its integration with platforms like Hootsuite, Slack, and various CRM tools further embeds it into broader marketing workflows, reinforcing its value as a monitoring and analytics hub for data-driven marketing teams.

• 2012Founded