Mention

Mid-market social listening platform now part of Cision's portfolio

Mention is a social media monitoring and brand listening platform founded in 2012 that enables businesses to track their online presence across social media, news sites, blogs, and forums in real-time. The platform provides tools for monitoring brand mentions, competitor analysis, sentiment analysis, and social media engagement, serving marketing teams, PR professionals, and agencies. In 2021, Mention was acquired by Brandwatch (now Cision), a leading consumer intelligence and social media management company, and continues to operate as part of Cision's suite of social listening and media monitoring solutions. Mention's platform aggregates mentions from over a billion sources daily, offering users the ability to monitor keywords, hashtags, and brand names across multiple languages and geographies. The tool combines automated monitoring with analytics capabilities, allowing users to measure share of voice, track campaign performance, and identify influencers. While maintaining its distinct brand and product offering under Cision's ownership, Mention serves as an accessible entry point for SMBs and mid-market companies seeking social listening capabilities, complementing Cision's enterprise-focused Brandwatch platform. As part of Cision's portfolio, Mention continues to serve thousands of customers globally, ranging from small businesses to marketing agencies and mid-sized enterprises. The platform's user-friendly interface and competitive pricing position it as a practical solution for organizations seeking to monitor their online reputation and engage with their audience across digital channels.