Pixlee
MergedEnables brands to leverage authentic customer photos and videos as social proof to drive engagement, trust, and conversions across digital marketing channels.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- User-Generated Content Marketing / Social Commerce
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- $21M
- Parent Company
- Pixlee TurnTo (merged entity)
- API Available
- Yes
Market Position
Leading UGC platform merged with ratings and reviews provider to create comprehensive customer content solution
Overview
Pixlee, founded in 2012, was a user-generated content marketing platform that enabled brands to discover, curate, and display authentic customer photos and videos across their digital marketing channels. The platform specialized in helping e-commerce and retail brands leverage social proof by collecting content from social media, turning customers into brand advocates, and displaying this content on websites, in ads, and across other marketing touchpoints. In 2021, Pixlee merged with TurnTo Networks to form Pixlee TurnTo, creating a combined platform that integrated UGC capabilities with ratings, reviews, and community Q&A features. The merged entity continues to operate under the Pixlee TurnTo brand, serving enterprise and mid-market retailers with a comprehensive suite of customer content and community-driven commerce solutions. The platform became particularly valuable for brands seeking to build trust and drive conversions through authentic customer experiences, combining visual UGC with traditional review content to create a more holistic approach to social commerce and customer engagement.
Products & Features
UGC Collection
Automated discovery and collection of customer photos and videos from social media platforms and branded hashtags
Content Curation
Tools to curate, moderate, and obtain rights for user-generated content
Shoppable Galleries
Display UGC in shoppable galleries on e-commerce sites with product tagging
Social Commerce
Integration of UGC into product pages and checkout flows to drive conversions
Influencer Marketing
Tools to identify and collaborate with brand advocates and micro-influencers
Analytics Dashboard
Performance metrics and ROI tracking for UGC campaigns
Key Features
Automated UGC discovery from social platformsRights management and content moderationShoppable UGC galleriesProduct tagging and attributionMulti-channel content distributionInfluencer identification and managementA/B testing for UGC placementsReal-time analytics and reporting
Use Cases
E-commerce product page enhancement with customer photosSocial media marketing campaigns using brand advocatesInfluencer marketing and micro-influencer programsShoppable Instagram-style galleries on brand websitesPaid social advertising with authentic customer contentEmail marketing personalization with UGCIn-store digital displays featuring customer content
Customer Segments
E-commerce retailersFashion and apparel brandsBeauty and cosmetics companiesConsumer packaged goods brandsHome and lifestyle retailersSporting goods and outdoor brands