Retargeter

SMB-focused retargeting platform acquired by ReachLocal

Retargeter was a digital advertising technology company that specialized in retargeting solutions for small and medium-sized businesses. The platform enabled marketers to re-engage website visitors who left without converting by serving them targeted display ads across the web. Retargeter differentiated itself by offering an accessible, user-friendly retargeting solution designed specifically for businesses that lacked the technical resources or budgets of enterprise advertisers. The company provided site retargeting, search retargeting, and CRM retargeting capabilities, allowing businesses to reach potential customers based on their browsing behavior and search intent. Retargeter's platform included features for audience segmentation, creative management, and campaign analytics, making sophisticated retargeting techniques available to a broader market segment. Retargeter was acquired by ReachLocal (later Gannett/LocaliQ) as part of the consolidation trend in the digital marketing services industry. The acquisition allowed ReachLocal to expand its advertising technology capabilities and offer more comprehensive digital marketing solutions to its SMB client base. Following the acquisition, Retargeter's technology and services were integrated into the parent company's broader platform.