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SAP
Walldorf, Baden-Württemberg, Germany · Founded 1972
10001+ employees · SAP
Sourced & current · updated Jun 10, 2026Website
SAP is a global enterprise software leader providing ERP, CRM, and business intelligence solutions, with marketing and customer data platform capabilities relevant to the AdTech ecosystem.
Where they sit
Customer Data PlatformMarketing CloudMarketing Automation
Leading enterprise software provider with significant marketing technology and customer data platform offerings
Ownership
Subsidiaries