Zarget
Acquired by FreshworksZarget provided an affordable, integrated suite of conversion optimization tools including A/B testing, heatmaps, and session recordings in a single platform, making enterprise-grade CRO accessible to smaller businesses.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Conversion Rate Optimization
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 11-50
- Funding
- acquired
- Parent Company
- Freshworks
- API Available
- Yes
Market Position
Affordable all-in-one CRO platform targeting small to mid-sized businesses before acquisition by Freshworks
Overview
Zarget was a conversion rate optimization (CRO) platform founded in 2015 that provided A/B testing, heatmaps, funnel analysis, form analytics, and user session recording capabilities to help businesses optimize their website conversions. The company positioned itself as an all-in-one CRO tool that was more affordable and easier to use than enterprise alternatives like Optimizely and VWO. In November 2016, Freshworks (then known as Freshdesk) acquired Zarget to enhance its customer engagement platform with conversion optimization capabilities. Following the acquisition, Zarget's technology was integrated into Freshworks' product suite, particularly within what became Freshmarketer, Freshworks' marketing automation and CRO solution. The Zarget brand was eventually phased out as its features were absorbed into the broader Freshworks ecosystem, though the core conversion optimization capabilities continue to exist within Freshworks' marketing automation offerings today.
Products & Features
A/B Testing
Visual editor for creating and running split tests on web pages without coding
Heatmaps
Click, scroll, and mouse movement heatmaps to visualize user behavior
Funnel Analysis
Conversion funnel tracking to identify drop-off points in user journeys
Form Analytics
Analysis of form field interactions to optimize form completion rates
Session Recording
Replay of individual user sessions to understand user behavior patterns
Key Features
Visual A/B test editorHeatmap visualizationSession replayFunnel analysisForm analyticsPoll and survey toolsReal-time reportingGoal tracking
Use Cases
A/B testing landing pages to improve conversion ratesAnalyzing user behavior through heatmaps and session recordingsOptimizing checkout and signup funnelsImproving form completion ratesRunning on-site polls and surveys
Customer Segments
Small businessesMid-market companiesE-commerce businessesSaaS companiesDigital marketing agencies