Companies

IAB Tech Lab SDK that gives third-party viewability and verification providers a standard way to measure ads in apps.

Publicis Communications is Publicis Groupe's creative hub, one of its four solutions hubs beside Publicis Media, Publicis Sapient and Publicis Health. It houses the creative and PR networks, including Leo, Saatchi & Saatchi, BBH, MSL, LePub and Marcel.

Recruit Holdings — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

ServiceNow is an enterprise cloud computing platform that delivers digital workflows for enterprise operations.

Snap subsidiary spun out Jan 2026 to develop next-generation AR glasses (consumer Spectacles Gen 6 target). Independent operation under Snap.

Voice-AI startup acquired by Snap May 2020 for $70M. Integrated into Snapchat voice features. Brand retired.

Whole Foods Market is Amazon's premium grocery subsidiary. Acquired August 28, 2017 for $13.7B. Material to Amazon Ads' offline retail-media data and Amazon's grocery delivery + Prime integration story.

Amazon Publisher Services' Transparent Ad Marketplace (TAM) is a cloud-based, server-to-server header-bidding solution that runs one auction across Amazon demand and third-party SSPs through a single integration.

The mobile and CTV app version of ads.txt, listing sellers authorized to sell an app’s inventory.

DeviantArt is a large online community and social network for artists and art enthusiasts, featuring user-generated content, digital art marketplace, and advertising opportunities.

Entrust — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

IAB MENA is the digital advertising trade body for the Middle East and North Africa, based in Dubai. It launched as IAB GCC in November 2018, and publishes regional ad-spend reports, standards and training. Ian Manning is its executive director, and in January 2026 Nisrine Ghazal of Rotana Media Services was elected board chair.

Imperva — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Keywords Studios — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Lightspeed Commerce Inc. is a leading Canadian technology company providing cloud-based point-of-sale and e-commerce software solutions. It empowers retailers, restaurants, and other businesses globally to manage sales, inventory, customer relationships, and online operations from a unified platform.

MaxCDN was a leading content delivery network (CDN) provider known for its speed, simplicity, and developer-friendly approach, later acquired by StackPath in 2016.

Merative provides healthcare data, analytics, and software solutions including Truven Health Analytics, Phytel, Explorys, and Merge Healthcare. Formed when Francisco Partners acquired IBM's Watson Health business unit in June 2022 and rebranded the standalone company as Merative.

Microsoft's cloud-based analytics service that integrates big data and data warehousing for enterprise-scale data processing and analytics.

QVC Group is a leading video commerce and retail media company operating shoppable TV networks, streaming platforms, and digital storefronts that reach millions of consumers globally.

Ring is Amazon's smart home security subsidiary — video doorbells, security cameras, alarm systems. Acquired by Amazon February 2018 for ~$1B. Material to Amazon's smart-home + retail-media play; subject to repeated privacy + law-enforcement-data-sharing controversies.

Slack is a cloud-based team collaboration and messaging platform owned by Salesforce, widely used by businesses to streamline communication, integrate workflows, and replace email-centric work culture.

TNT Sports is the US sports division of Warner Bros. Discovery (now part of Skydance), formerly Turner Sports; it took the TNT Sports name on January 18, 2024. It runs sports on TNT and TBS and owns Bleacher Report.

Trifacta was a data preparation and wrangling platform that helped organizations clean, structure, and enrich raw data for analytics, acquired by Alteryx in 2022.

Univision is the leading Spanish-language media company in the United States, offering advertisers premium access to the U.S. Hispanic audience across TV, radio, and digital platforms.