Companies

CBS News is a major American broadcast and digital news network owned by Skydance, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.

dbt Labs, formerly Fishtown Analytics, is the company behind dbt (data build tool), an open-source framework that enables data analysts and engineers to transform data in their warehouses using SQL. It provides a robust methodology for building, testing, and documenting data pipelines, fostering a more collaborative and efficient data workflow.

Facebook is Meta’s flagship social networking app — the consumer product, distinct from the company (Facebook, Inc., renamed to Meta Platforms in 2021).

Filestack is a powerful file uploading and transformation API platform that enables developers to integrate seamless file handling, storage, and delivery into their applications.

European federation of the Interactive Advertising Bureau and the owner of the Transparency & Consent Framework (TCF).

Immersive technology / metaverse company (acquired LandVault $450M, July 2024).

The largest US print and digital publisher (People, Better Homes & Gardens, Investopedia), an ad-supported business formerly called Dotdash Meredith. Its parent IAC renamed itself People Incorporated on June 4, 2026 (Nasdaq: PPLI).

Publicis Commerce is the commerce-focused practice within Publicis Groupe, delivering end-to-end retail media, shopper marketing, and ecommerce solutions for global brands.

Red Hat is the leading enterprise open-source software company, providing Red Hat Enterprise Linux (RHEL), OpenShift (Kubernetes platform), Ansible (automation), and a portfolio of cloud-native software. Acquired by IBM July 9, 2019 for $34 billion — IBM's largest acquisition ever. Operates as an independently managed IBM subsidiary preserving its open-source culture and brand.

Syndigo is a leading content experience platform that helps brands, retailers, and distributors manage, syndicate, and optimize product content across the commerce ecosystem.

AI-powered fashion shopping app acquired by Pinterest May 2022 for $300M. Tech integrated into Pinterest shopping recommendations. Standalone app shut down post-acquisition.

Verifone — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Cloud security platform acquired by Google in March 2026 for $32 billion — Google's largest-ever acquisition. Founded 2020, Wiz provides cloud-native application protection (CNAPP) covering vulnerability management, posture management, threat detection, and runtime protection across AWS, Azure, GCP, and Oracle Cloud. Operates as a Google Cloud subsidiary alongside Mandiant.

Akana was an API management and security platform provider that helped enterprises manage, secure, and govern their APIs and digital services.

Industry association focused on advertising and media research standards.

An open-source developer tool for building chatbots, messaging apps, and conversational interfaces across multiple platforms.

Edgecast was a leading CDN and edge cloud platform provider that delivered content delivery, security, and streaming solutions before being acquired and eventually rebranded as part of Limelight Networks' transformation into Edgio.

Edgio is a global edge-enabled software platform spanning content delivery, web applications, and edge video. The company was formed in June 2022 when Limelight Networks completed its acquisition of Yahoo's Edgecast (valued at $300M) and rebranded the combined entity. Edgio operates a global CDN footprint and serves AdTech publishers requiring low-latency video delivery and edge security.

EVERSANA is a Chicago-based commercialization services company for the life sciences industry, formed in 2018 by private equity firms Water Street Healthcare Partners and JLL Partners. Its marketing and advertising arm is EVERSANA INTOUCH, a healthcare advertising agency network built from its December 2021 acquisition of Intouch Group.

Diversified US media and information company spanning magazines, newspapers, TV stations and business information.

Krux was a leading data management platform (DMP) that helped publishers, marketers, and agencies collect, unify, and activate audience data across channels — acquired by Salesforce in 2016.

Meta’s AI organization formed in 2025 to pursue advanced AI, led by Chief AI Officer Alexandr Wang.

Omnicom Health is Omnicom's healthcare marketing network within Diversified Agency Services. It absorbed IPG Health after Omnicom completed its acquisition of IPG on November 26, 2025.