Companies
4,253 companies in the AdTech ecosystem
AMC Networks
RebrandedCable Television & Streaming Media
Entertainment company operating ad-supported cable networks and streaming services.
AppDynamics
AcquiredApplication Performance Management / IT Operations Analytics
AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.
Bigtincan
Sales Enablement
Bigtincan is an enterprise-grade sales enablement platform provider that empowers B2B sales organizations to optimize their content management, delivery, and engagement processes throughout the entire sales lifecycle. The company addresses critical challenges faced by modern sales teams, including content sprawl, difficulty locating relevant materials, version control issues, and the need for personalized customer interactions. By centralizing sales collateral, training materials, and custome...
Bitmoji
AcquiredSocial Media & Digital Identity / AdTech
A personalized avatar and sticker creation platform that allows users to create cartoon versions of themselves for use in messaging and social media.
Envato
AcquiredCreative Content Marketplace
Envato is a global online marketplace for creative assets and digital products, empowering millions of creatives worldwide. It offers a vast library of items including website templates, graphics, photos, videos, and audio through platforms like Envato Market and Envato Elements.
Forbes
Business Media & Publishing
Business media company publishing Forbes magazine and forbes.com; majority-owned since 2014 by Hong Kong-based Integrated Whale Media Investments, with Steve Forbes as chairman and editor-in-chief.
Gannett
Digital Media & Advertising
Gannett — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
GitHub
Developer Tools & DevOps Platform
GitHub is the world's leading software development platform providing Git-based version control, code collaboration, and DevOps tools for developers and enterprises.
Idera
Developer Tools / Enterprise Software
Idera — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Diversified Agency Services (DAS)
Marketing Services / Specialty Agency Networks
Omnicom's division for specialist marketing disciplines (CEO Michael Larson): Omnicom Health, branding, and precision marketing.
Mastercard
Payments Data, Marketing Analytics & Loyalty Technology
Mastercard — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
One Identity
Identity & Access Management / AdTech Identity
One Identity — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Skydance TV
Broadcast & Cable Television
Skydance TV is Skydance's television division — the CBS Television Network and stations, the company's cable networks (including TNT, TBS and Discovery), its TV studios and its sports group (CBS Sports, TNT Sports) — led by co-chairs George Cheeks and JB Perrette from October 2026.
Turbonomic
AcquiredAIOps / Application Performance Management
Turbonomic provides AI-powered application resource management (ARM) and full-stack observability for hybrid cloud environments. Acquired by IBM June 17, 2021. Now the foundation of IBM's AIOps offerings, integrated with Instana observability.
Zynga
AcquiredMobile Gaming & In-Game Advertising
Zynga is a leading mobile game developer and publisher that leverages its massive player base for in-game advertising and user acquisition, making it a significant player in mobile AdTech.
Apigee
AcquiredAPI Management
API management platform that enables organizations to design, secure, deploy, monitor, and scale APIs, now part of Google Cloud.
BuzzFeed
Digital Media & Publisher AdTech
BuzzFeed is a digital media and entertainment company that monetizes massive audience reach through native advertising, branded content, and programmatic display across its portfolio of lifestyle and news properties.
CBS
Broadcast Television / Linear TV Advertising
American broadcast television network, owned by Skydance (formerly Paramount Skydance) since Skydance Media’s merger with Paramount Global was completed on August 7, 2025.
Kustomer
Customer Service CRM / Customer Experience Technology
Kustomer is an AI-powered customer service CRM platform that unifies customer conversations, data, and workflows across channels to deliver faster, more personalized support experiences.
Salesforce Social Studio
DefunctSocial Media Management & Marketing Technology
Salesforce Social Studio was an enterprise social media management and listening platform, now sunset as Salesforce shifts social capabilities into its broader Marketing Cloud.
Vergence Labs
MergedWearable Technology / Consumer Hardware
Smart-glasses startup acquired by Snap March 2014 for $15M. Tech became foundation of Spectacles (first gen 2016).
Adweek
AdTech & Marketing Trade Media
Advertising and marketing trade publication.
Anaplan
Enterprise Planning & Analytics
Anaplan — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
ArtStation
AcquiredCreative Technology / Digital Media Platform
ArtStation is a leading online platform for digital artists to showcase portfolios, find jobs, and access learning resources, primarily serving the entertainment and gaming industries.