Companies
3,610 companies in the AdTech ecosystem
Digital Turbine
Mobile Advertising & App Distribution
Digital Turbine is a leading mobile growth platform that specializes in end-to-end solutions for mobile application discovery, user acquisition, and monetization. As the parent company of prominent advertising technology subsidiaries including Fyber, AdColony, and Appreciate, Digital Turbine operates a comprehensive ecosystem that connects mobile carriers, original equipment manufacturers (OEMs), app developers, and advertisers. The company's platform leverages on-device technology to deliver...
DigitalInnovations LLC
Advertising Technology (AdTech) / Programmatic Advertising
DigitalInnovations LLC is an advertising technology platform provider that specializes in programmatic advertising solutions, serving as a critical bridge between demand-side advertisers and supply-side publishers in the digital advertising ecosystem. The company's core offering combines advanced real-time bidding (RTB) infrastructure with machine learning-driven audience targeting capabilities, enabling brands to optimize digital advertising campaigns and maximize return on ad spend. Their c...
Digitas
Digital Marketing Agency
Digitas is a global marketing and technology agency that combines data, creativity, and technology to deliver connected brand experiences across digital and traditional channels.
DigiTrust
DefunctIdentity & Data Management
DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aiming to reduce reliance on third-party cookies.
Direct Offers
Search Advertising / Retail Media
AI Mode shopping ad format announced February 11, 2026. Tailored shopping-offer format for ready-to-buy users. 75M DAU on AI Mode at launch.
Directive
Performance Marketing Agency
Directive is a performance marketing agency specializing in customer generation for B2B SaaS and enterprise technology companies.
Directus
Directus is an open-source data platform that provides a headless CMS and API for any SQL database. It enables developers to manage content and data with a flexible, extensible, and self-hosted solution, empowering them to build custom applications faster.
Discord
Social/Community Platform with Advertising Capabilities
Discord Ads
Social & Community Advertising
Discord is a popular voice, video, and text communication platform primarily used by gamers and online communities. It offers features like voice and text channels, server management, and bot integration.
DiscoverOrg
AcquiredB2B Sales Intelligence & Data
DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.
Discovery Channel
Cable TV / Documentary
Flagship Discovery cable TV network under Warner Bros. Discovery. Documentary, reality, science programming. Notable: Shark Week, Naked and Afraid.
Discovery+
Streaming Video/AVOD
Discovery+ is a direct-to-consumer streaming service offering lifestyle and reality content from Discovery's portfolio of brands including HGTV, Food Network, and TLC.
DISH Media
TV/Video Advertising
DISH Media is the advertising sales division of DISH Network, offering targeted TV advertising solutions across linear and addressable TV inventory.
Disney Advertising
Premium Video & Streaming Advertising
Disney's premium advertising sales division offering brands access to Disney's vast portfolio of streaming, linear TV, and digital properties with advanced audience targeting capabilities.
Disney Audience Graph
Audience Data & Identity / Publisher AdTech
Disney's proprietary first-party data platform spanning 110M+ US households, fueling its data clean room. Match rates 60-80% typical, 92%+ for OMG / Dentsu integrations via Merkury. Launched 2021; expanded globally (LATAM, EMEA) starting June 2024 ahead of ad-supported Disney+ international rollout. Powers DRAX, Magic Words, and Disney Campaign Manager targeting. Interoperates with AWS + Google Cloud (Jan 2024 expansion) + Snowflake.
Disney Campaign Manager
Connected TV (CTV) / Streaming Advertising
Self-serve advertising platform for streaming TV inventory across Hulu, Disney+, and ESPN+. Rebranded from Hulu Ad Manager in early 2024. Low minimum spend ($500), ZIP/DMA + interest segment targeting. As of 2024, 4,200+ brands and 1,000+ agencies onboarded since 2021 launch; 85% are new Disney advertising customers (heavily SMB / hyperlocal).
Disney Hulu XP
Connected TV / Streaming Video Advertising
Cross-platform ad-buying program that unifies Hulu + Disney digital video inventory (incl. ABC, ESPN streams) into single deals; guarantees target-audience reach + completed-view billing. Launched January 2020; integrates with InnovidXP for measurement.
Disney Real-Time Ad Exchange (DRAX)
Connected TV / Streaming Ad Technology (SSP / Ad Exchange)
Disney's in-house SSP launched March 2021 (announced first Disney Tech Showcase Feb 23 2021). Hosts internal auctions across all programmatic endpoints, automating direct-sold + programmatic competition. DRAX has driven 70% increase in Disney biddable transactions, runs 8,000+ video ad campaigns. Magnite is primary sell-side partner aggregating ~30 DSPs. DRAX Direct (March 2024) provides direct-pipe integration with TTD and Google DV360 unifying Hulu+Disney+ inventory.
Disney Select AI Engine
Connected TV / Streaming Advertising & Audience Intelligence
ML-powered lookalike-audience engine within Disney's clean room ecosystem; powers sequential-messaging campaigns, expanding reach without breaking frequency caps. Announced CES 2025 alongside Magic Words updates.
Disney Streaming
Streaming Infrastructure
Disney's streaming infrastructure subsidiary — formerly BAMTech (acquired from MLB 2017). Renamed Disney Streaming Services 2018, then simplified to "Disney Streaming" 2021. Powers Disney+, Hulu, ESPN+ infrastructure.
Disney Streaming Services
RebrandedStreaming Technology & Direct-to-Consumer Media
Historical (2018-2021) brand for Disney's BAMTech-derived technology subsidiary. Powered Disney+ launch Nov 2019. Rebranded to Disney Streaming Aug 3 2021.
Disney's BridgeID
Identity Resolution / AdTech
Synthetic ID + identity-resolution framework that bridges Disney's Audience Graph with third-party identifiers (UID2, LiveRamp RampID, Experian LUID, Yahoo ConnectID). 6,500+ brands adopted as of 2024. Privacy-compliant matching for advertiser-onboarded segments.
Disney's Magic Words
Contextual Advertising / Streaming Ad Technology
AI-powered contextual ad targeting tool — analyzes scenes, characters, mood, emotion across Disney+ and Hulu library; allows advertisers to align creative with on-screen context. Launched Feb 9 2024 with GroupM, OMG, IPG Mediabrands, Publicis Media, Dentsu, Horizon Media as beta partners. Available across global markets following Disney audience graph rollout.
Disney+
Connected TV (CTV) / Streaming Advertising
Disney's flagship streaming service launched November 2019. ~150M+ subscribers globally. Hulu being fully integrated into Disney+ unified app launching late 2026 (Hulu acquired 100% June 2025 for ~$9B from Comcast). Disney+ ad-supported tier launched Dec 2022.