Apple Inc.
Cupertino, California, United States · Founded 1976
10001+ employees · AAPL
Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...
Where they sit
Stack tier: Infrastructure & Data (B)
Global technology leader and emerging walled-garden advertising platform with outsized regulatory and structural influence over the broader digital advertising industry
Ownership
Subsidiaries
