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NetBase Quid was acquired by Cision.
Brief
NetBase Quid

NetBase Quid

NetBase Quid combines AI-powered social listening with deep market and competitive intelligence to give enterprises a 360-degree view of consumers, markets, and competitors in real time.

netbasequid.comSanta Clara, California, United StatesFounded 2004

Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026

Industry
Consumer & Market Intelligence / Social Analytics
Business Model
SaaS
Target Market
Enterprise
Employee Count
501-1000
Funding
$100M+
Revenue Range
$50M-$100M
Parent Company
Cision
API Available
Yes
Market Position

A leading enterprise consumer and market intelligence platform, recognized by Forrester and Gartner as a top-tier social analytics and insights solution, now operating under Cision's ownership.

Overview

NetBase Quid is an enterprise-grade consumer and market intelligence platform formed through the merger of NetBase and Quid in 2019. The combined company delivers AI-powered analytics that help brands, agencies, and consultancies understand consumer sentiment, market trends, competitive landscapes, and emerging opportunities. By integrating social media listening with structured and unstructured data analysis across news, patents, academic research, and financial filings, NetBase Quid offers a uniquely comprehensive view of market dynamics that goes well beyond traditional social analytics tools. The platform serves global enterprises across industries including CPG, financial services, healthcare, retail, and technology. Its core capabilities span social listening, trend analysis, competitive intelligence, campaign measurement, and innovation tracking. NetBase Quid's AI and NLP technology processes billions of data points to surface actionable insights, enabling clients to make faster, more informed strategic decisions. The company has been recognized as a leader in social analytics and consumer intelligence by major analyst firms. In 2021, NetBase Quid was acquired by Cision, a global leader in PR and earned media software, as part of Cision's strategy to expand its analytics and intelligence capabilities. Under Cision's ownership, NetBase Quid continues to operate as a distinct brand and platform, integrating with Cision's broader suite of communications intelligence tools. The acquisition positioned Cision to offer a more complete picture of brand perception and market intelligence to its enterprise customer base.

Products & Features

NetBase Social Analytics

Real-time social media listening and sentiment analysis platform tracking brand health, campaign performance, and consumer conversations across social channels.

Quid Intelligence Platform

AI-powered market intelligence tool that analyzes large volumes of unstructured text data from news, patents, research, and financial documents to identify trends and competitive signals.

NetBase Quid Trends

Trend detection and forecasting tool that surfaces emerging consumer and market trends before they become mainstream.

Competitive Intelligence Suite

Tools for monitoring competitor activity, market positioning, and share of voice across digital and traditional data sources.

Campaign Analytics

Measurement and optimization tools for tracking the performance and sentiment impact of marketing campaigns in real time.

Key Features
AI-powered natural language processing (NLP) for sentiment and theme extractionReal-time social media monitoring across 190+ countries and 42+ languagesUnstructured data analysis across news, patents, academic papers, and filingsVisual network mapping of topics, companies, and trendsCustomizable dashboards and reportingTrend forecasting and innovation trackingAudience segmentation and consumer profilingCompetitive benchmarking and share of voice analysis
Use Cases
Brand health monitoring and reputation managementConsumer sentiment and voice-of-customer analysisCompetitive intelligence and market landscapingProduct innovation and trend identificationCampaign measurement and optimizationCrisis detection and communications strategyM&A due diligence and investment researchAudience insights and segmentation for marketing strategy
Customer Segments
Fortune 500 enterprisesConsumer packaged goods (CPG) brandsFinancial services and investment firmsHealthcare and pharmaceutical companiesRetail and e-commerce brandsManagement consulting firmsAdvertising and media agenciesTechnology companies
Corporate history
  • 2004Founded
See integrations with NetBase Quid (12)

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