NetBase Quid
NetBase Quid combines AI-powered social listening with deep market and competitive intelligence to give enterprises a 360-degree view of consumers, markets, and competitors in real time.
Last updated Oct 25, 2026 by the ATDb Editorial Team
AI-drafted from public sources5 sources cited
At a glance
- Employees
- 501-1000
- Funding
- $100M+
- Revenue
- $50M-$100M
About
A leading enterprise consumer and market intelligence platform, recognized by Forrester and Gartner as a top-tier social analytics and insights solution.
NetBase Quid is an enterprise-grade consumer and market intelligence platform formed through the merger of NetBase and Quid in 2020. The combined company delivers AI-powered analytics that help brands, agencies, and consultancies understand consumer sentiment, market trends, competitive landscapes, and emerging opportunities. By integrating social media listening with structured and unstructured data analysis across news, patents, academic research, and financial filings, NetBase Quid offers a uniquely comprehensive view of market dynamics that goes well beyond traditional social analytics tools. The platform serves global enterprises across industries including CPG, financial services, healthcare, retail, and technology. Its core capabilities span social listening, trend analysis, competitive intelligence, campaign measurement, and innovation tracking. NetBase Quid's AI and NLP technology processes billions of data points to surface actionable insights, enabling clients to make faster, more informed strategic decisions. The company has been recognized as a leader in social analytics and consumer intelligence by major analyst firms. The merger was announced in January 2020, with NetBase CEO Peter Caswell as chairman and CEO and Quid CEO Bob Goodson as president; both companies were venture-backed (NetBase by ORIX Ventures and others, Quid by investors including Salesforce Ventures and RELX). In December 2021 NetBase Quid acquired the social media analytics provider Rival IQ.
Business model
SaaS
Target market
Enterprise
What they offer
NetBase Social Analytics
Real-time social media listening and sentiment analysis platform tracking brand health, campaign performance, and consumer conversations across social channels.
Quid Intelligence Platform
AI-powered market intelligence tool that analyzes large volumes of unstructured text data from news, patents, research, and financial documents to identify trends and competitive signals.
NetBase Quid Trends
Trend detection and forecasting tool that surfaces emerging consumer and market trends before they become mainstream.
Competitive Intelligence Suite
Tools for monitoring competitor activity, market positioning, and share of voice across digital and traditional data sources.
Campaign Analytics
Measurement and optimization tools for tracking the performance and sentiment impact of marketing campaigns in real time.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes