NetBase Quid

Leading enterprise-focused consumer and market intelligence platform within the Cision portfolio

NetBase Quid is a leading consumer and market intelligence platform that emerged from the merger of NetBase, a social media analytics company, and Quid, a market intelligence provider. The platform combines AI-powered social listening and analytics with competitive intelligence capabilities to help brands understand consumer sentiment, track brand health, identify emerging trends, and make data-driven strategic decisions. The company serves enterprise clients across various industries including consumer goods, retail, technology, and financial services. NetBase Quid's platform analyzes billions of social media conversations and market data points using natural language processing and machine learning to provide real-time insights into consumer behavior, brand perception, and competitive dynamics. The company differentiates itself through its patented AI technology that can understand context, emotion, and behavioral drivers in unstructured data. In 2021, NetBase Quid was acquired by Cision, a leading provider of earned media software and services, and now operates as part of Cision's broader consumer intelligence portfolio. As part of Cision, NetBase Quid continues to operate as a distinct brand and product offering, serving enterprise clients who need sophisticated consumer and market intelligence capabilities. The integration with Cision has expanded its reach and capabilities, combining social listening with earned media monitoring and PR analytics to provide a more comprehensive view of brand reputation and consumer sentiment across multiple channels.