Swrve

Enterprise-focused mobile engagement platform within Upland Software's portfolio

Swrve is a mobile marketing and customer engagement platform that specializes in real-time personalization for mobile applications. The company provides marketers with tools to deliver personalized messaging, A/B testing, and behavioral analytics to improve user engagement and retention across mobile apps. Swrve's platform enables brands to create sophisticated customer journeys based on real-time user behavior, preferences, and contextual data. Founded in 2010, Swrve established itself as a leader in mobile-first marketing technology, serving enterprise clients across gaming, retail, media, and other mobile-centric industries. The platform is particularly known for its real-time decisioning capabilities and ability to process billions of data points to deliver personalized experiences at scale. In 2020, Swrve was acquired by Upland Software, becoming part of Upland's customer experience management portfolio. As a subsidiary of Upland, Swrve continues to operate as a distinct brand and platform, serving enterprise customers who require sophisticated mobile engagement capabilities. The acquisition positioned Swrve within a broader suite of enterprise software solutions while maintaining its focus on mobile marketing automation and personalization.